Just was noticing that when you look at my new 2011 IS250 from the rear. On the right side of the trunk it has the chrome lettering that says "AWD IS-250" but on the left there is nothing. I've noticed on other IS-250's that on the left it says "Lexus" in chrome lettering. Is this something they're not doing on the 2011's. I just noticed it. Not a big deal as usually i'm not a fan of all those chrome emblems and things anyway...but just was wondering.

 

Yep, Lexus removed the "LEXUS" emblem on the back left of the trunk starting in 2011. I believe its not only the IS either. I guess they realized the "L" logo is already enough to signify its a Lexus lol

 

Lexus badge is indeed gone for 2011 ...

 

Congrat's on your purchase.

Like others have confirmed no Lexus in the bottom left corner.

 

I think they're just trying to be more like BMW personally.

 

Yeah. I don't think Audi, Mercedes, BMW have their badges in the back, instead, relying on their (quite well-known) symbols to distinguish their brand. I think Lexus is taking a step in that direction.

 

Our rep told us Lexus was trying to make the vehicle appear a little more conservative, which makes no sense to me, so they removed the "lexus" from all MY11 cars

 

Congrats on the new car and welcome to CL.

The "Lexus" badge no longer comes with 2011, which is good.

Weight reduction for the win!

 

I just picked up my 2011 IS350 F-Sport (Matador Red) on Saturday and was wondering the same thing! Thanks for asking. Haha

 

Wow I didn't even notice that! I just bought a 2011 IS250C and it never crossed my mind that the "Lexus" was gone. It's alright...it was hard to detail around those letters anyway, haha!

 

If I heard correctly, some dealerships stick the Lexus emblem back on the car for their 2011 cars.

 

I added the F-Sport badge to my 2011 IS-350 F-Sport...Did not like it plain...

 

i like the lexus badge

 

+1 - balances things out IMO

 

I like it clean without the badge but if my 2011 came with it, I'd just leave it.