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Jun 6, 2007 | 11:28 PM

#31

llamaboiz

Lexus Fanatic

Joined: May 2007

Posts: 11,030

Likes: 7

From: Windward, Oahu

Quote:

Originally Posted by socalJD

"In fact, the IS program was something of a band-aid approach to Lexus's 'BMW problem' ....blah blah blah

Party pooper

Jun 6, 2007 | 11:32 PM

#32

javyLSU

2IS OG

iTrader: (21)

Joined: Mar 2006

Posts: 7,888

Likes: 34

From: New Haven, CT

We're all assuming that what 'IS' meant for the 1st Gen hasn't changed for the 2nd Gen... As we all know, they're completely different cars. I'm not doubting your source, JD - but that book is a 3rd party publication written by a Chester Dawson, a reporter, not from Lexus. The 2nd Gen IS has repeatedly been refererred to as "Intelligent Sport." As has been posted already, it's currently quoted as such on the Lexus website itself. I wouldn't doubt if the very concept of 'IS' changed from "International Sedan" to "Intelligent Sport" with the redesign of the car.

From the Lexus website 'IS Overview' video:

Javier

Last edited by javyLSU; Jun 6, 2007 at 11:45 PM. Reason: Added picture

Jun 7, 2007 | 12:04 AM

#33

socalJD

Lexus Champion

Joined: Mar 2004

Posts: 1,810

Likes: 0

From: So Cal

^^^ Fair enough. The 2IS IS a completely different beast than the 1IS. Lexus is known to subtley modify things to fit their current marketing strategies. Just like the tagline 'The Relentless Pursuit . . .' evolved into 'The Passionate Pursuit . . .' whatever, as long as they keep up the evolution (IS-F, LF-A, etc) I'll go along for the ride . . .