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Just picked up the 8.1 the other day at the dealership.. They wanted to charge me $40 to "install" it. I opt to put the disc in myself and chose which region you are located. 5 secs of work and saved $40 bucks!
agree. it's as easy as ejecting a dvd, loading another one and choosing the right region from the touchscreen. they should do it for free but if not, it's an easy do it yourself. from my experience would say the $250ish purchase price is about right.