Hyundai's "problem" will always be production capacity imo. They seem to prefer to keep production capped for many of their models.

 

They are probably trying to keep people competing for available inventory. On another note I talked to the Hyundai sales rep this morning and asked him if MSRP pricing without ADM would apply to the Ioniq 6, and he said he hasn't seen the pricing structure yet. So I sent him the announced pricing LOL.

 

One thing to note is Hyundai is an investor in the current company I work for, last year our VP of R&D was in Korea and met with Jaehoon Chang, the current President and CEO of Hyundai. He mentioned to our VP that Hyundai is constrained selling their EV's by their US dealerships, and are looking for a way to do direct EV sales similar to Tesla, Polestar, Rivian and Lucid, but because of contractual obligations they will probably get sued. If they were able to go to a direct sales model, than they wouldn't have to worry about allocating between their dealerships

 

That's a similar story as what happened to Genesis, where the Hyundai dealerships sued corporate and prevented them from opening an independent sales network for years. Hyundai dealers seem to hate the company they work for as much as they hate their customers lol.

 

Hyundai will have a problem with keeping prices low if that is the case. Really need economies of scale

 

Dealerships just suck. I told the Hyundai sales guy yesterday that if they sell the Ioniq 6 at MSRP with no mark-up or tricks at signing, I would really consider one when replacing our 2020 Ioniq. He couldn't promise me that they were not going to be mark-ups

 

I would have told him to never call me again unless they have a car without markup and if you ever call me again with a markup I will make sure to never buy a car from that dealer ever.

 

I'm just way too nice to say that to him, and I know he's just doing his job, but I did let him know (politely ) I'm not interested if there are any dealer markup's, add-on's etc above MSRP

 

i work for a big high tech company in socal (close relationship to silicon valley), there is absolutely zero incentive in tesla or other EV and save to say most of us in the company don't qualify for any federal/state rebate. yet, over the past 2 years, and especilly the past year, the number of EV in our parking lot goes up substantially. more than 1/3 of my group has at least one EV at home (and most of them tesla). on the other hand, our company has employee fleet discount on bmw and mercedes to name a few, i know because i used that discount to get our GL550 and GLE350.

i say you made a pretty bad assumption there. to some people EV makes that much sense. most people around me got EV because it's just convenient.

 

woosh!!

You might just have missed the point 😉

 

​​​​​​ What he posted may or may not have been directed to you, it's hard to tell. He may have misunderstood your sarcasm

 

I don’t know if demand is softening but the $7500 tax credit is def helping move these. I work at a BMW store and last summer you couldn’t keep and iX or i4 in stock when the qualified for the $7500 federal tax incentive, now they dont demand has fallen off a cliff. We have people walk in and ask what do you have that qualifies for the tax credit lol. Makes it hard for me to tell how popular EVs are vs people looking for a deal. I think V8s would sell great too with a $7500 incentive

 

100% demand is softening. Tesla had to significantly cut their prices.


No kidding.

 

It’s not hard to tell. Tesla outsold BMW in the US last year, and their vehicles did not qualify for a federal credit last year.

And most BMWs are leased, and as of this year BMWFS can take the 7500 credit as the lessor and factor it into the deal. The North American manufacturing requirement doesn’t apply in this situation.

if the cars aren’t selling, it’s not for the reasons you think.

 

Certainly the EV credit helps when bringing in new buyers to this segment, but it's not the primary incentive why people like me and others buy EV's. In fact many on here will tell you that they don't qualify because of income limits. And Tesla has been selling without EV credits for years, Jan 2023 was the first time they got the credits since running out of them in 2019. The price cuts drove more sales than the EV credits.

Speaking for myself alone, EV credits or not, with all due respect to ICE, I would only buy and drive EV's from this point on, and I probably would buy Tesla over BMW EV's anyway, which most people are doing