Why not. Apple has more cash than it knows what to do with, more than $60b just sitting there not putting it to work.

 

You can have a ton of cash in the bank, but if you don't have experience and know how, then all you are doing is burning that cash. Lucid is well funded, but they registered $430,000 loss per car sold, and it's not like they don't have experienced people. This is a tough market, so far only Tesla has been able to profit after a long haul, every company from Mercedes to Ford are losing money on EV's.

I'm not saying Apple can't do it, but I just don't see it

 

Rumor has it Project Titan is all about the underlying OS, infotainment and self driving etc. In other words, someone else would build the car, but it would run entirely on Apple's tech stack.

The greatly expanded multi-screen and much more integrated CarPlay set for release this year is probably something of a preview.

 

That makes complete sense

 

they could hire a manufacturer to be their partner... like Huawei and Xiaomi did...

It is a very long road ahead though. Today you have bunch of companies using Android Auto for their infotainment and instrumentation, and Apple is nowhere around.

 

That's not a typo? That's jaw dropping.

 

Haha no, that's not a typo. Yep. I suspect that due to the almost unlimited amounts of funding, this is more a passion project. Also I suspect that they are doing a lot of building by hand

 

How in the hell do they plan to stay in business?

$440k would buy you a decently nice house here.

 

​​​Hi @AMIRZA786

My BS meter is going off like crazy. Lol

​​​​​​What I mean by that is do we know where this money/losses is going?

Is it being pumped into real estate assets or some kind of tangible asset?

Can't be a loss that big per car for labor.

Just thinking there has to be more to the story, it makes no sense.

Something shady is going on. IMO
​​​​​​

 

Because they are a public company, you can pull up their filings and see where the money went

 

Model Y competitor apparently
https://electrek.co/2024/01/24/lucid...n-development/

Peter Rawlinson doesn't have any incentive to make Lucid profitable he gets $379M/year in compensation regardless.

 

Starting to add up a little.

Has to be more to the story, maybe it will come out eventually.

​​​​

 

It's pretty clear in my mind. Large pockets funding vanity projects (trying to up the Plaid with the Saphire), the CEO and others being highly compensated. The goal in the beginning was probably to build a legit luxury EV company, but now it looks like they are placing themselves in a position to either be acquired, or to build motors for other automakers. There is no doubt that their motors are excellent. Most issues I've heard that Lucid suffers from are software related

 

If it’s one company that knows how to profit, it’s Apple. It can even sell a monitor stand that costs more than most monitors. If Xiaomi can do it, Apple can - in much better ways. It doesn’t even need to be a volume seller.

https://www.drive.com.au/news/xiaomi...its-first-car/


But it would be the Apple Silicon and imaging technology will enable proper self driving.