Just my opinion, but the failure of the Q60 is more about the overall failure of Nissan's brand management of Infiniti than the car itself. Like you said, its gorgeous design, but nobody wants an Infiniti coupe at this pricepoint. Frankly, I'm surprised the brand has made it as long as it has. This coming from a former M45 owner.

 

Nysschen could have kept the names the same but the brand would have still tanked because they would still be selling the same mediocre ancient vehicles. The reason Audi did well under him and not Infiniti is because Audi makes better cars.

Nissan has already officially labelled Infiniti as "Nissan+" so I doubt the brand will get much support at this point beyond more Nissan rebadging like what we saw with the QX60.

 

Nissan messed up, they could have done what they did when the G35 came out. Priced it lower than it's competitors and kill them on volume. The G35 was cheaper and faster than similar BMW's at the time who scrambled to keep up. If they just put out a new GEN Q50 RS with a proper chassis and transmission to match the engine and updated the exterior and interior it would be a serious competitor. The transmission is garbage and the car handles like a boat. They never released the Eau Rouge or the Black S. Total failure of a company.