I was at the fancy mall in Tysons yesterday, they always have a bunch of insane cars there. They had a Mclaren GT, the new Rolls Royce Ghost, a Fisker and an Aston Martin DBX SUV. I was shocked by the crooked emblems on the rear hatch:

 

With the possible exception of the S, I don't see anything really crooked. The height alignment and kerning of the letters are both awful though. Agree that this is an embarrassment for the brand.

 

The "MARTIN" isnt lined up with or on the same line as "ASTON" at all

 

Martin's a little lower than Aston

 

Looks like a bad bodyshop emblem job lol

 

So, is Aston high or Martin low???

 

Given that Astons still use last-gen Mercedes infotainment and switchgear and can't even develop their own engines, the shoddy build quality is the least of their issues.

I don't see the appeal of any modern Aston over a Lambo, Ferrari, Bentley, etc unless you really like James Bond.

 

Here's the breakdown but AM does produce their own engine specifically the 5.2L V12. The 6.5 NA V12 was developed with Cosworth. The 4.0 from Mercedes-AMG is offered on some but not all their models

Aston Martin Valhalla - 4.0 V8 Mercedes-AMG
Aston Martin Vantage - 4.0 V8 Mercedes-AMG / 5.2 V12 Aston Martin
Aston Martin DBX - 4.0 V8 Mercedes-AMG
Aston Martin Valkyrie - 6.5 V12 Aston Martin-Cosworth
Aston Martin DBS - 5.2 V12 Aston Martin
Aston Martin DB11 - 4.0 V8 Mercedes-AMG / 5.2 V12 Aston Martin

 

Like I said, vertical alignment is off. Kerning is also terrible, I don't think any two letters have the same amount of space between them.

 

The lettering on Aston Martin cars of that color is typically silver, and not spaced like that.

I think that's a dealer bodge-job, likely taking the lettering off to paint or wrap and refit.

 

That's how all of them coome out of factory. I guess it has something to do with surfacing.

EDIT: it seems like they went for surfacing adjusted type alignment as letter M need more panel surface to stick properly but somehow they ended up with botched lettering transport template straight from the factory.

 

I agree that it is most likely a second-rate body-shop repair.

When my old Celica had the chrome Toyota-logo ripped off the trunk and paint scratched (a common teen-age prank in the Nineties), the body shop didn't even replace the name correctly. Instead of a horizontal "TOYOTA CELICA" on the trunk, like the stock trim, they did it vertically.......

TOYOTA
CELICA

 

I highly doubt they chose a brand new Aston Martin with a body shop repair to display in the mall lol

 

The Mall is exactly where a lot of kids with nothing better to do will try and pull pranks on it....like they did on my Celica.

But, for brevity's sake, let's assume that you are correct...don't forget that Astons are among the few vehicles that are still actually built in Britain, with British labor. That might explain somewhat less than perfect fit or finish, although Astons are supposedly hand-built, like a Rolls.

I agree with you on one thing, though......the whole Tysons area is BIG money. I know the place well.....I live only a few miles from it. There are high-dollar dealerships there that are difficult to find almost anyplace else on the East Coast (or in the Eastern U.S.) outside of New York City/Manhattan.

 

eh? Nearly 1.5 million cars are built in the UK every year, and a similar number of engines, notably for BMW.

• MINI – MINI, MINI Clubman and MINI Countryman, in Cowley, Oxford
• Toyota – Auris, Auris hybrid and Avensis in Burnaston, Derbyshire
• Nissan – Juke, Qashqai, Note and Leaf and Infiniti Q30 in Sunderland, Tyne and Wear
• Lotus – Elise, Evora and Exige in Norfolk
• Aston Martin – DB9, Vantage, Rapide, Vanquish, and DB11 in Gaydon, Warwickshire
• Bentley Motors – Continental, Flying Spur and Mulsanne in Crewe, Cheshire
• Rolls Royce – Ghost and Wraith in Goodwood, West Sussex
• Jaguar – F-Pace and XE in Solihull, and F-type, XJ, XF and XE in Castle Bromwich, Birmingham
• Land Rover – Discovery Sport and Range Rover Evoque in Halewood, Merseyside, and Range Rover, Range Rover Sport and Land Rover Defender in Solihull, West Midlands
• Vauxhall – Astra at Ellesmere Port and Vivaro van in Luton

Other niche, small volume manufacturers include Westfield, Bristol, Ariel and Noble.