So true, Toyota gave the big 3 a pretty swift kick in the nuts back in 2007, then did NOTHING to improve on that(personally I like the 2007-13 body style better). Meanwhile Detroit dumped A TON of development $$$$ into this highly profitable segment, produced 6 new clean sheet designs while Toyota is still rolling the same damn truck since 2007.

 

New teaser released today

Motor Trend Link

 

THIS is supposed to get me to buy?? They are years behind! Just release the damn thing & stop teasing! There are no other trucks to be had, for the most part. I think Toyota’s better days are behind them if they don’t release this truck really soon. This chip shortage isn’t going away for many months.

 

Agreed. Very slow to update models. I am waiting for new Tundra, Sequoia and LX. All dated. I am hopeful, but my interest is fading due to inability to update in a somewhat timely manner. 10+ years is way too long in today’s world.

 

Toyota released the last gen Tundra at the peak of the economy at the time....once the economy nosedived, Toyota Tundra flopped....LOTS of money lost on that huge Texas investment which at the time also included Indiana production.....boy were they wrong...Toyota spent considerable money moving Tacoma production to Texas and cancelling Tundra-Indiana for the Highlander... So, Toyota decided to wait out an economic downturn as recent economy was red hot and some claim is what the greatest economy in the history of America, waiting till the economy starts to improve and Covid is in the rearview mirror....Toyota will be in the prime position to release the new Tundra, 4Runner and a new Tacoma.....Toyota posted incredible profits last qtr from this strategic wait. The new Tundra will do better this time around but will not increase their sales figures...Toyota is after profit.

 

LexsCTJill - I mostly agree, but have you seen many Toyota dealers in the last 2 weeks? They are bare! Nothing but used cars & a few new that haven’t sold yet. I was shocked. Same for Ford F-150/F-250s / there are none being shipped. What’s on the lots is all they can sell. Somebody isn’t going to survive this. One cannot built a new chip factory in a month. They are very complex factories. People want trucks! Toyota needs to have most of their eggs in one basket right now. Ford has managed to survive without making sedans. People want trucks & SUVs. I would jump on a new GX if they would just update the infotainment system for AppleCarPlay. I can’t believe it’s still not offered! My Camaro SS in not luxurious, but it’s purposeful. Everything is simple & works pretty good. The AppleCarPlay seems to work very good & I didn’t want factory navigation. The magnetic ride control is awesome. My point is Toyota needs to get off the pot. Their reputation has shifted from dependable to a crotchety old man I-refuse-to-change mindset. I’m not an impulse buyer. I research & ponder. If a manufacturer doesn’t have what I want, I keep looking. I’m an anomaly, as most people impulse buy vehicles. So if Toyota can meet my needs or the needs of most impulse buyers, whose needs are the meeting? That’s a cardinal rule in selling, by creating & meeting a need. Right now, in this horrid economy, some profit, even if it just keeps the lights on, is better than no profit.

 

I agree people want trucks. Not sure people in America really want Tundra. Toyota sells 2 million or vehicles in the US per year. 100,000 are Tundras. That said, yes Tundra is 13 MYs old but Tundra is not quite their strength . I also agree that Apple car play should be on the GX. My 21 4R has it. But personally I do not use it, I only used it just once when I first got it.

I think you said you once had a Tundra?

 

Kinda disappointing if it only shows up with the V6TT from the LS500. Any proper full size pickup needs a V8 option, if they care to compete. The 5.7L V8 destroyed almost everything in its path.

 

The original Tundra V8 was a modified LS V8, so it wouldn't be a surprise if the new Tundra borrows the LS V6. If so, I imagine it will be modified for greater torque, and will be comparable with the big-three's base-V8 offerings in both HP and torque. While I wouldn't trust an American turbo, I would trust a Toyota turbo. Compromises, like foregoing V8's, will become inevitable as time and climate change marches on. Of course, the Tundra was never conceived or designed to compete with any of the big-three's heavy duty pickup offerings, and I expect that to continue.

 

The current gen was, they even unveiled it at Texas during a hockey game if I remembered correctly. The C channel frame ultimately doomed it when everyone else had fully boxed frames.

 

As I mentioned a few pages back, the current Tundra was revealed in February 2006 at the Chicago International Auto Show, like the second generation Tacoma in February 2004, like the February 1998 & Feb 1999 Tundra reveals.


In the 2000s, Toyota was still deathly afraid of revealing a competing truck here in the home of US competition and opted for Chicago or LA as a more neutral setting.

There was no hockey game in TX or anything similar where Toyota unveiled anything Tundra. The updated 2014 was revealed in February 2013 in Chicago as well. They changed that with the 2016 Tacoma.

As for scheduling...




December 2021 will be the 2022 TTV6 version, allegedly followed by the hybrid in spring 2022.

 

yeah...the C channel frame missed the market trend at the time. Toyota tried hard and called it the triple tech frame which they do not refer to anymore. Recession also helped kill the truck sales as well. Marketing was not great with the “Truck that’s changing it all”.

Tundra still has its merits. Won Motor Trend truck of the year that year. Double cab was a pretty well thought out design.

Domestics just do full size trucks better.

 

I never did understand the sense of the C-Channel design. How professional engineers could not figure out that it would not have the same strength as a fully-enclosed box-rail/ladder-frame is beyond me. That would have been obvious to secondary grade-school science. The only thing I can think of is that, perhaps like with the Ford Pinto, management put pressure on the engineers to use as little metal as possible in the vehicle's structure to keep weight and cost down.


In general, correct, but the Ram has had reliability problems. It makes up for it, though, with its luxury-grade comfort and refinement.

 

Toyota knew that. Toyota had fully boxed frames for their trucks in the late 80s and early 90s...but when they started with domestic development, they went C-channel to save $$$

 

I am not sure what they're doing, but I imagine this teaser was to pre-emptively rain our Ford parade, as Toyota definitely should feel threatened by Powerboost and Lightning. This truck needed to be here years ago, but of course you know way more than I do about that. I swear that this truck was supposed to be redesigned last year and somehow became 2022, now becoming early 2022 for some variants. I imagine a June or July reveal.