Veteran car designer and Fisker chairman and CEO Henrik Fisker has done much teasing of his new electric crossover, and now it has a name: the Fisker Ocean. We like it, if we’re being honest. In the Fisker brand’s previous iteration, during the era of the Karma, it had at one point planned a vehicle called the Atlantic, and we dig the marine theme. We’ve also got a few clear photos of the Fisker Ocean showing off its front and rear, as well as a look at its solar roof. On the tailgate, we can now see the “Ocean” badge beneath the Fisker logo.

Fisker also announced that the Ocean will get an app-based leasing program, which Henrik Fisker himself has promised will be priced “way, way, way lower” than the electric Volvo XC40 under the Care by Volvo program (which starts at $700 a month), with “way, way, way more miles per year” and “no minimum term.”

“The future of mobility is about enjoying an electric vehicle without hassle, long-term commitment and the prohibitive high cost of ownership,” Henrik Fisker said in a statement. “Driving the Fisker Ocean will be easy: through a flexible lease via a mobile app. And we take care of all the service and maintenance. Simply put, we’re introducing the future of hassle-free, fun and easy e-mobility.” Reservations of for the Ocean open through the app on November 27.

We won’t see the full reveal of the Fisker Ocean until January 4, 2020, but Fisker has offered a number of details about what it claims is “the world’s most sustainable vehicle.” The EV will come standard with an 80-kWh battery pack, with Fisker targeting about 250 to 300 miles of driving range on a charge. It features a solar roof, which could provide 1,000 miles of free range per year, with eventual hardware improvements increasing those efficiencies.

Fisker has also put a lot of thought into the materials going into the Ocean. In lieu of leather, the crossover will feature a vegan interior. The carpet is made from recycled nylon, sourced from abandoned fishing line pulled from the oceans and other aquatic habitats. Eco-suede materials are recycled from recycled polyester and other recycled plastics. The car will also use rubber repurposed from tire manufacturing waste.

Fisker will unveil the working, production-spec prototype during a livestream on January 4, but don’t be surprised if we got more teasers between now and then, especially around the launch of the lease app. Fisker expects to begin producing the Ocean in 2021, with high-volume deliveries in 2022.

As promised, Fisker on Wednesday opened the order books for its forthcoming Ocean battery-electric SUV and announced pricing and other details ahead of its launch in 2022. Also as promised, the eco-luxury ‘ute will come in well below what Volvo is charging under its Care by Volvo subscription program.

Fisker will make the Ocean available primarily through a monthly lease that starts at $379 per month through its mobile app, which is now live for iOS and Android platforms. That compares to $700 per month to get into Care by Volvo with the XC40, and mileage limits are twice those of the latter, at 30,000 miles per year, compared to 15,000 for Volvo. That makes good on founder Henrik Fisker’s promises to be cheaper and more generous on mileage than its competitor.
However, you’ll need to put down $2,999 to trigger that price level, compared to just $500 to get started under Care by Volvo. And unlike its benchmarked competitor, insurance is not included, though Fisker says it expects customers will be able to access affordable quotes through its mobile app “due to a unique and proprietary low cost of service and maintenance model.”Similar to some other subscription services, the Fisker lease program eschews long-term contracts in favor of giving customers flexibility to return the vehicle any time, even after as little as a month. It also covers maintenance and service, with pickup and return of the vehicle included.

Fisker says there will be five option packages for the Ocean, available closer to the end of the year, that are designed to reduce the complexity of option configurators. Fisker will also set up what it’s calling “experience centers” in shopping districts and airports where customers will be able to see the vehicles and spec packages. Starting in 2021, customers will also be able to schedule test drives through the mobile app.

The company released some new details, including a “California Mode” — presumably a retractable sunroof feature — that will be standard on all trim grades above the base version, four-wheel drive versions with electric motors front and rear, and the promise of a five-star safety rating.

Reservations cost $250 and are fully refundable. They come with exclusive new teaser images of the SUV to be released in advance of the official January unveiling, meaning we can probably look forward to an avalanche of leaked teaser images from reservation holders as part of the unceasing trickle of promotional teases for the new vehicle.

One new wrinkle: Fisker says it will offer a limited number of models for sale in response to global demand. No word yet on the purchase price; that’ll be announced in January when we see the production-intent prototype.

After revealing the Ocean in bits and pieces, Fisker finally gave the world a good look at its electric SUV at an event in Los Angeles on Sunday.

The Ocean will cost $37,499 in the United States, or $29,999 after tax credits. That would put it in the same league as the Tesla Model 3, which starts at $35,000. Fisker says the car will have a range of up to 300 miles on a single charge.

Inside, the Ocean is a little more busy than the Model 3. Under the display, on the center console, are five haptic buttons, which let drivers search, return to the home screen, and control the fan speed, temperature, and volume in the car.

If future Ocean owners have car trouble, they won't be able to pop the hood. That's because it's fixed in place. The company says that doing away with latches and other complicated parts makes production easier.

Fisker says the Ocean will ship to customers in 2022. Of course, as Tesla's production woes demonstrated, these things don't always go according to plan.