Times are changing. A lot of the examples you provided meet the definition of flagship:


For a business, the most important thing is the product that produces the highest value add. Assuming that the most sold product also produces the highest profit margin, then yes, the 3-series that accounts for 20% of BMW's sales makes the 7-series that accounts for 3% of worldwide sales irrelevant.

Eric, I think you're finding that most folks aren't agreeing with you... as you suggested above just agreeing to disagree and moving on is probably the best path forward.

Fair enough. I can see how most people on a Lexus forum would disagree.

Since others wanted to make a counterpoint I am simply trying to provide a different perspective. I really do not think most people have even heard of the LS whereas everyone knows the RX. Sorry Lexus folks.

Ok...would you say the E class is the flagship of MB or the S class?