Joined: Nov 2011

Posts: 35,276

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From: ON/NY

I have no problem with dealers or going to the dealer. I go four times a year (I am responsible for two cars so the visits are double). Both oil changes are done within in 39 minutes at Toyota (closer to 1hr) by the time I park and check in. Then I get a free coffee and some snacks. The way I look at going to the dealer for service is that for me it is an escape from my real world and day to day life. I get to see some new cars, I get to talk to some people who work there that I have know for 25+ years, and if I want I get to drive any demo car for fun. Although this may not work for everyone, it works for me. My second visit for each car is usually a maintenance visit so it takes a bit longer as it is closer to two hours, on those days I usually get a shuttle to my parents and I stop by for lunch etc etc. As for work, I refuse to do any work while I go, I get to make that decision as we own most of the company and I am the boss. That said, I go usually on Wednesday’s which I usually take off for most weeks of the year.

Joined: Nov 2011

Posts: 35,276

Likes: 305

From: ON/NY

I agree with what you are saying, but there are people who do not have any interest in owning a Hyundai. IMO, Genesis will only go so far as the Hyundai brand can go. Same thing with Lexus as Lexus already gets the prestige of being backed by the worlds most valuable automaker who is on the top 10 list with Apple, Coca-Cola and Microsoft in the top 10.

The Genesis brand needs to excel at offering exactly what you can get at a Lexus, MB, or any other luxury dealer. The current Hyundai network is not going to succeed in doing that. The Genesis dealer in Square One Mississauga is a nice place to be, it has a theme, nice presentation, the cars are all powered on inside minus the motor of course. They have nice color palette builders on the walls. Good cafe and nice sales staff. There is nothing to muddy the waters that you are in a presumed luxury dealer.

Joined: Feb 2001

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Joined: Nov 2011

Posts: 35,276

Likes: 305

From: ON/NY

Toyota is in the top 10 most for most valuable brands. Company financials are not the only thing to judge by. It’s also profits as well as brand recognition and brand reach, global or domestic. You can add in innovation as well as research. Mercedes-Benz is the only company that comes close to Toyota. That said, where is Hyundai right now? Not doing very well financially in both sales and profits. My comments about Hyundai/Genesis and Toyota/Lexus are on that Lexus has and had an advantage at the time as Toyota was very well regarded in 1989 in and around the launch of Lexus. If Hyundai is very strong, the. Genesis benefits.

Joined: Feb 2001

Posts: 80,377

Likes: 3,780

Joined: Nov 2011

Posts: 35,276

Likes: 305

From: ON/NY

https://www.forbes.com/powerful-brands/list/

There are many ways to judge brands. I am speaking more of brand equity. Not just financially.

Joined: Nov 2011

Posts: 35,276

Likes: 305

From: ON/NY

http://brandirectory.com/league_tabl...lobal-500-2017

Here is another listing.


http://europe.autonews.com/article/2...oreUserAgent=1

^^^. Just automakers in general. But it is a bit outdated.

Joined: Feb 2001

Posts: 80,377

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Joined: Jan 2012

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From: Knoxville, TN