Lincoln MKC will be renamed the Corsair in 2021
06-18-18, 08:15 PM
#1
Lincoln MKC will be renamed the Corsair in 2021
Though Ford reportedly tells dealers it reserves the right to change its mind
Source
Lincoln will be renaming its MKC crossover, calling it the Corsair instead. Automotive News is reportingthat the recently trademarked, yet storied Ford model name Corsair will be affixed on the 2021 model year crossover.
The report says Ford has already told its U.S. dealers about the name at an Orlando meeting last month. Ford has a long history with the Corsair nameplate in the States and abroad: Most recently, it has been in use in Australia in the early 1990s, in the UK in the 1960s, and before that Ford offered an Edsel Corsair in the late 1950s. Even if an Edsel connection might not be the best possible thing for a Ford product, let alone a Lincoln, it might serve the crossover well as Ford moves to ditch the MK naming convention it's used for Lincoln for the past decade.
Still, the manufacturer is said to have cautioned dealers it might opt out of using the Corsair name before production time.
At the same meeting, Ford reportedly showed the next-generation Escape, the Explorer, a battery electric crossover dubbed the Mach 1, a yet-unnamed small SUV (which might be the Bronco) , and a new Lincoln Continental complete with suicide doors.
The MKC will still receive a refresh for next year, retaining its letters-name for a couple of years before the bigger redesign for 2021. Currently, the MKC is the strongest-selling Lincoln product in China, and it brings in numerous new Lincoln customers there. In the U.S. it's outsold by the MKX crossover and is neck-and-neck with the MKZ sedan
The report says Ford has already told its U.S. dealers about the name at an Orlando meeting last month. Ford has a long history with the Corsair nameplate in the States and abroad: Most recently, it has been in use in Australia in the early 1990s, in the UK in the 1960s, and before that Ford offered an Edsel Corsair in the late 1950s. Even if an Edsel connection might not be the best possible thing for a Ford product, let alone a Lincoln, it might serve the crossover well as Ford moves to ditch the MK naming convention it's used for Lincoln for the past decade.
Still, the manufacturer is said to have cautioned dealers it might opt out of using the Corsair name before production time.
At the same meeting, Ford reportedly showed the next-generation Escape, the Explorer, a battery electric crossover dubbed the Mach 1, a yet-unnamed small SUV (which might be the Bronco) , and a new Lincoln Continental complete with suicide doors.
The MKC will still receive a refresh for next year, retaining its letters-name for a couple of years before the bigger redesign for 2021. Currently, the MKC is the strongest-selling Lincoln product in China, and it brings in numerous new Lincoln customers there. In the U.S. it's outsold by the MKX crossover and is neck-and-neck with the MKZ sedan
06-18-18, 09:28 PM
#2
Lexus Test Driver
Dear God, please no. That would be a horrible name for any car, let alone a Lincoln. The current MKC has no cojones, no brawn, no big moves to mimic what a Corsair represents.
There once was an SNL commercial for a product called "Bad Idea Jeans." Same thought.
There once was an SNL commercial for a product called "Bad Idea Jeans." Same thought.
06-19-18, 04:45 AM
#4
Lexus Fanatic
Originally Posted by Fizzboy7
Dear God, please no. That would be a horrible name for any car, let alone a Lincoln.
I disagree, folks. Almost anything beats the current Alphabet Soup that Lincoln has been using...ditto for a few other luxury-manufacturers as well.
06-19-18, 05:00 AM
#5
Lexus Fanatic
iTrader: (20)
I guess they're thinking of going to 'c' names like ford uses 'e' names.
06-19-18, 10:47 AM
#6
Lexus Fanatic
iTrader: (20)
the X many use is for crossover, although jaguar is different (and has used it forever 
)
)
06-19-18, 03:24 PM
#7
So for a future Lincoln lineup we’re looking at:
Navigator
Aviator
Nautilus
Corsair
Continental
I love it. Sounds like Lincoln is traversing land, sea, and air
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06-19-18, 06:24 PM
#8
Lexus Champion
...and Acura now uses X in all their model names (silly, IMO): TLX (in place of TL), RLX (in place of RL), and ILX (new model introduced after the X factor), MDX (always MDX) and RDX (always RDX).
06-19-18, 06:38 PM
#9
Lexus Champion
For the MK’C’ yes, for other Lincoln’s besides the Continental not really. Ford uses ‘e’ for their SUV’s. Continental is a sedan.
So for a future Lincoln lineup we’re looking at:
Navigator
Aviator
Nautilus
Corsair
Continental
I love it. Sounds like Lincoln is traversing land, sea, and air
So for a future Lincoln lineup we’re looking at:
Navigator
Aviator
Nautilus
Corsair
Continental
I love it. Sounds like Lincoln is traversing land, sea, and air
06-19-18, 06:52 PM
#10
Lexus Champion
The Ford Consul Corsair (later known simply as the Ford Corsair), manufactured by Ford UK, is a midsize car that was introduced at the London Motor Show in October 1963 and available as either a saloon or estate from 1964 until 1970. There was also a convertible version built by Crayford, which is now very rare and highly sought after as a classic. Two-door Corsair saloons are also rare, being built only to order in the UK, although volume two-door production continued for some export markets. Only one example of the fleet model, the Consul Corsair Standard, is known to exist.
1966 Corsair estate (station wagon)
1963 Corsair 2-dr saloon (2-dr sedan)
1967 Corsair convertible
The old Corsair shares a family look with the Thunderbird of the time (1962 Thunderbird).
Between 1989 and 1992, the Ford Corsair name was used by Ford Australia for a badge engineered version of the Nissan Pintara (a version of the Bluebird).
Source: Wikipedia (text)
Source: Wikipedia (photos)
06-19-18, 07:51 PM
#11
Lexus Fanatic
iTrader: (20)
The british corsair was a truly horrible vehicle. 
06-19-18, 09:52 PM
#13
Lexus Test Driver
Enough time and immigration has taken place since the 40's that most today in the US probably don't even know what a Corsair is. Fail. Company needs to move forward, not backward. Backward thinking is what sinks car brands. Progressive thinking is what generates sales.
06-19-18, 11:16 PM
#14
Lexus Fanatic
iTrader: (20)
06-19-18, 11:24 PM
#15
Lexus Test Driver
Maybe. Although I had to google what a weaving loom is. Most today's Toyota customers probably don't know either or do not make a connection to that device and their gaping grille cars. Same would be the case with the Corsair. What is next, the Lincoln Guppy? (the plane, not the fish)