The mid-size pickup’s build-your-own tool is now live on Ford’s website, revealing that the starting price is $25,395 for a rear-wheel-drive extended-cab XL model.

XL is the lowest of the truck’s three trim levels. The better-equipped XLT starts at $29,035, and the top Lariat starts at $33,305. All Rangers come with a turbocharged 2.3-liter EcoBoost four-cylinder matched with a 10-speed automatic transmission (at least, until the inevitable Raptor version arrives). That might seem like a small amount of variety for a pickup, but rest assured that there is plenty more customization offered. There are two cab styles: the SuperCab has a set of small backward-opening rear doors, and the longer SuperCrew has four conventional doors and costs $2175 to $2220 extra. The Ranger is available with either rear- or four-wheel drive, and there are numerous options including appearance packages, off-road equipment, active-safety features, and towing-prep equipment. It’s not difficult to exceed $40,000 once you start loading on the goodies.