7 Classic Images from Lexus Brochures
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CL Editor
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Lexus Fanatic
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From: ON/NY
I have always enjoyed reading and flipping through car brochures. Historically, most literature refraned from using models or people in the ads. This has really changed in the last 5+ years as lots of young people with very attractive lifestyles are now portrayed.
Last edited by Toys4RJill; Jan 4, 2017 at 10:34 AM.
Lexus Fanatic
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From: Virginia/D.C. suburbs
Although many consider his ads dated by today's standards, "Mr. Lexus" (James Sloyan) and his suave voice, IMO, did more for the Lexus brand than any paper-brochure or Internet image. Heck, he even convinced me to buy one LOL. 
Last edited by mmarshall; Jan 4, 2017 at 06:14 PM.
The pursuit of F
Joined: Jul 2006
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From: Toronto, Canada
Although many consider his ads dated by today's standards, "Mr. Lexus" (James Sloyan) and his suave voice, IMO, did more for the Lexus brand than any paper-brochure or Internet image. Heck, he even convinced me to buy one LOL.
https://www.youtube.com/watch?v=RchaczwlEzI
https://www.youtube.com/watch?v=RchaczwlEzI
As for my favorite picture, it's from the first LS. Hard to top what started it all.
In my attic I have a huge amount of Lexus lineup brochures from 1998 to 2006, including the Lexus GS 1999, and at the time updated 2000 Lexus ES300. I should dig them up and see how their condition is. I remember how excited I was as a kid to see the 1998 Lexus GS 300\400 redesign.
Lexus Champion
Joined: Jan 2012
Posts: 16,891
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From: Knoxville, TN
Agree 1000000% about the early ads. That whole shebang should be a lesson in marketing and advertising. I still love that guy's voice...what happened to him?
I also used to get all the Lexus brochures like crazy as a child in the early 90s but ugh I never saved them. Back then they were intricate, much more detailed (and expensive to make). I guess when there's no internet that's what they had to do.
I also used to get all the Lexus brochures like crazy as a child in the early 90s but ugh I never saved them. Back then they were intricate, much more detailed (and expensive to make). I guess when there's no internet that's what they had to do.
Lexus Test Driver
Joined: Mar 2008
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From: California
Agree 1000000% about the early ads. That whole shebang should be a lesson in marketing and advertising. I still love that guy's voice...what happened to him?
I also used to get all the Lexus brochures like crazy as a child in the early 90s but ugh I never saved them. Back then they were intricate, much more detailed (and expensive to make). I guess when there's no internet that's what they had to do.
I also used to get all the Lexus brochures like crazy as a child in the early 90s but ugh I never saved them. Back then they were intricate, much more detailed (and expensive to make). I guess when there's no internet that's what they had to do.
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