Not so Luxury
Lexus Test Driver
Joined: Apr 2012
Posts: 6,101
Likes: 422
From: Long Island
i'm talking about a hypothetical car that IF i'm even actually able to ever afford won't be for a LONG time but i wanna see a lexus with a V12 that'll make MB executives in stuttgart quiver in their lederhosens
Lexus Fanatic
Joined: May 2012
Posts: 67,892
Likes: 3,830
From: Maryland
you sorta just proved my point. nobody "needs" their watch to have 70 diamonds embedded in it, just like nobody "needs" a V12. diamonds are probably the ultimate luxury in jewelry, just like a V12 is the ultimate luxury in engines. there's gonna be some super rich guy (or woman because it's 2015 and clublexus is of course not gender biased) is gonna want a big V12 luxobarge flagship but a rolls royce is a bit out of the price range, they'll pretty much have to get an S600 or a 760Li
i wanna see a lexus with a V12 that'll make MB executives in stuttgart quiver in their lederhosens
Lexus Test Driver
Joined: Apr 2012
Posts: 6,101
Likes: 422
From: Long Island
i'm sure they wouldn't sell very many and it'd probably not be a cost effective program but it wouldn't be the first time toyota has undertaken a big project and not turned a profit...
just to be clear i don't think it's really necessary to make a V12 lexus but i just think it'd be pretty cool to have lol... it might even shush some of the "it's just a nice toyota" people lol
Lead Lap
Joined: Oct 2002
Posts: 4,664
Likes: 18
From: TX
"Luxury" is one of those things that depends on the user.
If you're someone who is accustomed to cars of this caliber, then no...they aren't "luxurious" any more. If you're a Rolls Royce owner, then no, none of these cars are "luxury" cars.
To the vast majority of people, a Lexus is certainly a luxury car, and something that is unattainable probably ever in their lives. Thats something we loose sight of, for 95% of the people in this country, a $40,000 car is something they likely will never be able to afford.
What you're missing is that "luxury" is not about being capable. Its about fulfilling wants that go beyond what someone needs. Citizen makes watches with precise automatic movement, they are "just as capable" as a Rolex, yet why are they not as "luxurious" as a Rolex? Because the brand, the history, the track record creates part of what makes it "luxurious".
Thats what Lexus lacks, but it will get there. I was 9 years old when Lexus came out, my Dad wanted one at the time but had to wait another 8 years before he could finally get one. So much of our worldview comes from how we were raised. For my kids, they will grow up seeing Lexus as a brand having come long before them, remember their dad driving them and them being an important symbol of luxury and success for him, and to them they will have just as much heritage as Mercedes and more.
It just takes time.
If you're someone who is accustomed to cars of this caliber, then no...they aren't "luxurious" any more. If you're a Rolls Royce owner, then no, none of these cars are "luxury" cars.
To the vast majority of people, a Lexus is certainly a luxury car, and something that is unattainable probably ever in their lives. Thats something we loose sight of, for 95% of the people in this country, a $40,000 car is something they likely will never be able to afford.
What you're missing is that "luxury" is not about being capable. Its about fulfilling wants that go beyond what someone needs. Citizen makes watches with precise automatic movement, they are "just as capable" as a Rolex, yet why are they not as "luxurious" as a Rolex? Because the brand, the history, the track record creates part of what makes it "luxurious".
Thats what Lexus lacks, but it will get there. I was 9 years old when Lexus came out, my Dad wanted one at the time but had to wait another 8 years before he could finally get one. So much of our worldview comes from how we were raised. For my kids, they will grow up seeing Lexus as a brand having come long before them, remember their dad driving them and them being an important symbol of luxury and success for him, and to them they will have just as much heritage as Mercedes and more.
It just takes time.
When I could afford one, Lexus was the first car I aspired to because my father drove an LS and I thought a GS would be perfect for me. I haven't really strayed too far, although there have been a few Audis and Infinitis in between. Weird, but I still look at Lexus as my "anchor" brand and when they have a car that is better all around than the competition (like the GS) I choose Lexus. I looked at the RC Coupe, but I just couldn't justify it vs. the S5.
Last edited by dseag2; Nov 17, 2015 at 07:35 PM.
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