Kia GT4 Stinger Concept
Lead Lap
Joined: Mar 2012
Posts: 501
Likes: 4
From: ny
from what I have read, kia's head designer was the audi shreyer guy but hyundai had it's own design team.
it's just kind of sad when a car company has to promote their design pitch as "designed by the former
designer of audi".....that's just not cool.
it's just kind of sad when a car company has to promote their design pitch as "designed by the former
designer of audi".....that's just not cool.
Lead Lap
Joined: Nov 2013
Posts: 477
Likes: 0
From: il
i think it's a feel good story. and a classic case of a globalization. schreyer is a rockstar and he instantly changed the design culture of Kia from boring to bold(whether people like it or not). think of what kia was before schreyer. think of a pile of poop. that's what kia was.
he was embraced and promoted again to be a president(i think kia has 3) of Kia. and now he is a chief designer over both korean brands. so it's like he was an offensive coordinator who later became a head coach & GM.
This could be a follow up to the 2007 Kia Kee concept.
http://www.autoblog.com/2010/11/02/k...says-designer/
http://www.autoblog.com/2010/11/02/k...says-designer/
Lead Lap
Joined: Mar 2012
Posts: 501
Likes: 4
From: ny
I do like Kia and hyundai.
but I'm just thinking from a design and competitive point of view.
I mean, it's probably the best decision hyundai and kia has ever made.
but if you look at American and European design heritage and history, there are historical implications to their design.
but I'm just thinking from a design and competitive point of view.
I mean, it's probably the best decision hyundai and kia has ever made.
but if you look at American and European design heritage and history, there are historical implications to their design.
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Lexus Test Driver
Joined: Jun 2005
Posts: 5,350
Likes: 1
From: Inside
Considering this is only his second company to work for after Audi and VW (the guy started his career at Audi), I'm not at all surprised by similar design cues.
I'm just glad a Korean company is willing to invest in good looking cars with a "star" designer.
I'm just glad a Korean company is willing to invest in good looking cars with a "star" designer.
Kia exec downplays the possibility of a sports car - report
Company wants to improve their image first
Kia's Peter Schreyer has been pushing for a sports car but it appears it might not be green-lighted as the company's Director of Overseas Marketing has downplayed the idea.
In an interview with Automotive News, Lee Soon-nam said the company needs to improve their image before launching sporty models like the GT and GT4 Stinger concepts. As he explained, "We would like to build our brand image to some level. Then we can maximize the effects of the new car launch."
Soon-nam went on to say the company faces two problems with models like the GT4 Stinger concept. First and foremost, he isn't convinced they could sell enough to make it profitable. He is also concerned that the brand's image isn't strong enough to support it. Speaking of the latter, Lee Soon-nam said "If a Chinese brand introduced a roadster, would it affect customer perception? I don't think so."
Kia's Peter Schreyer has been pushing for a sports car but it appears it might not be green-lighted as the company's Director of Overseas Marketing has downplayed the idea.
In an interview with Automotive News, Lee Soon-nam said the company needs to improve their image before launching sporty models like the GT and GT4 Stinger concepts. As he explained, "We would like to build our brand image to some level. Then we can maximize the effects of the new car launch."
Soon-nam went on to say the company faces two problems with models like the GT4 Stinger concept. First and foremost, he isn't convinced they could sell enough to make it profitable. He is also concerned that the brand's image isn't strong enough to support it. Speaking of the latter, Lee Soon-nam said "If a Chinese brand introduced a roadster, would it affect customer perception? I don't think so."
Lead Lap
Joined: Oct 2002
Posts: 4,664
Likes: 18
From: TX
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