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I don't think Chikoo is actually means that people buy car as an Investment. He did not say that, I think what Chekoo is trying to say is that some people will buy Corolla simply because its a smart decision and a good over all value: good resale value, lower residual etc......
All cars loose value, there is nothing new here, some cars loose it less than others, and those are usually are: HONDA and TOYOTA brands.
Originally Posted by bitkahuna
chikoo, what you say makes perfect sense.
as you say, one reason influencing corolla sales is people know when they come to sell it the trade value will typically be higher than competing models.
regardless of sales volume, it's higher because used car buyers expect cars like corollas and civics to be more reliable than other models and are willing to pay the premium and the demand for them is high.
and so you get an endless chain of buyers, sellers, used car buyers, and repeat buyers.
it's an awesome well earned reputation toyota (and honda) have.
very simple.
OK...looking at it that way, then it might (?) make a little more sense.....as long as you in fact have an endless and dedicated set of chain-reaction buyers. But, usually, that's more true on paper than in real life. And, lately, both the Corolla and Civic have been getting more competition from competitors....including the highly-regarded Mazda3, the thread-topic.