Lexus U.S. dealer meeting notes - WSJ
I wonder if the new Camry might be one of the first (only?) Toyota's in the US to offer DI? It was mentioned somewhere in here how its supposed to exceed the competition in terms of mileage. I imagine this can be accomplished several ways but most likely either DI or a 7/8 sp tranny. Correct me if I am wrong here but isn't the 3.5L in my IS350 related to the camry motor anyway?
In regard to the interior, I too hope for a great improvement in materials hoping it will work its way to future 4runners
Just thinking out loud here
In regard to the interior, I too hope for a great improvement in materials hoping it will work its way to future 4runners

Just thinking out loud here
I wonder if the new Camry might be one of the first (only?) Toyota's in the US to offer DI? It was mentioned somewhere in here how its supposed to exceed the competition in terms of mileage. I imagine this can be accomplished several ways but most likely either DI or a 7/8 sp tranny. Correct me if I am wrong here but isn't the 3.5L in my IS350 related to the camry motor anyway?
In regard to the interior, I too hope for a great improvement in materials hoping it will work its way to future 4runners
Just thinking out loud here
In regard to the interior, I too hope for a great improvement in materials hoping it will work its way to future 4runners

Just thinking out loud here

Better yes. "Far better", hardly. A lot of the new GM and Hyundai interiors are only skin-deep in terms of "quality". Upon close examination, the quality of materials and panels is not that great at all. They just "look" better than Toyota interiors due to shinier plastics and different colors.
Camrys being exported, I doubt it.
Camrys being exported, I doubt it.
Yeah the focus will definitely be on on hybrids and I'm happy to see DI in Toyota cars. I mean when most of us think Hybrid we think Toyota. It's pretty much synonymous with Toyota. Now that everyone else particularly the Germans are doing a great job with this technology while offering substantial style and performance to go with it. Even Hyundai is a serious threat with this technology in their Sonata, which has rapidly grown popularity. I don't recall seeing so many Sonatas in parking lots ever, whether I was in NY or now in GA. I'm sure part of that is because of their CLS-esque styling which obviously increased sales and now also makes them stand own and forces you to take notice. Bottom line is the Camry needs to be special. Not that the current gen isn't a looker or well made for a vanilla audience. But it does need a little sprinkles. Because though we all like vanilla it's even better with sprinkles. I'm looking forward to the next Camry and ES. However I truly hope Toyota does a better job to make them more distinctive. That will only further help their luxury division.
Yeah the focus will definitely be on on hybrids and I'm happy to see DI in Toyota cars. I mean when most of us think Hybrid we think Toyota. It's pretty much synonymous with Toyota. Now that everyone else particularly the Germans are doing a great job with this technology while offering substantial style and performance to go with it. Even Hyundai is a serious threat with this technology in their Sonata, which has rapidly grown popularity. I don't recall seeing so many Sonatas in parking lots ever, whether I was in NY or now in GA. I'm sure part of that is because of their CLS-esque styling which obviously increased sales and now also makes them stand own and forces you to take notice. Bottom line is the Camry needs to be special. Not that the current gen isn't a looker or well made for a vanilla audience. But it does need a little sprinkles. Because though we all like vanilla it's even better with sprinkles. I'm looking forward to the next Camry and ES. However I truly hope Toyota does a better job to make them more distinctive. That will only further help their luxury division.
decision not to offer it right now is mostly cost based, nothing else... same goes for transmissions - Toyota offers 6 speed on every car sold in europe, except for 1.0l 68hp engine which gets 5 speed. Valvematic engines are not even sold in USA, again cost decision...
as to the looks, weakest part of Toyota cars... but i think camry generally looks good and is perfect match for its audience.
toyota had DI in their cars million times ago, same as turbos.
decision not to offer it right now is mostly cost based, nothing else... same goes for transmissions - Toyota offers 6 speed on every car sold in europe, except for 1.0l 68hp engine which gets 5 speed. Valvematic engines are not even sold in USA, again cost decision...
as to the looks, weakest part of Toyota cars... but i think camry generally looks good and is perfect match for its audience.
decision not to offer it right now is mostly cost based, nothing else... same goes for transmissions - Toyota offers 6 speed on every car sold in europe, except for 1.0l 68hp engine which gets 5 speed. Valvematic engines are not even sold in USA, again cost decision...
as to the looks, weakest part of Toyota cars... but i think camry generally looks good and is perfect match for its audience.
Just because a product sells well to their target audience doesn't mean it can't be improved upon. It isn't so much about expanding its fan base but more so about not losing what it currently has. Is there a risk that it may lose some of it's buyers buy becoming more design conscious? Certainly but one all stands to lose its following if one stays stagnant or listen to what many of its buyer may want. It happens every day in any segment of business. Apple sells a boat load of smart phones but you better believe they stay abreast to what Google does with their Androids and want their legions of iPhone buyers want all while staying true to their core.
I'm aware that Toyota has used DI of some sort since the late 90's. Perhaps I didn't make myself clear enough in my previous post.
Just because a product sells well to their target audience doesn't mean it can't be improved upon. It isn't so much about expanding its fan base but more so about not losing what it currently has. Is there a risk that it may lose some of it's buyers buy becoming more design conscious? Certainly but one all stands to lose its following if one stays stagnant or listen to what many of its buyer may want. It happens every day in any segment of business. Apple sells a boat load of smart phones but you better believe they stay abreast to what Google does with their Androids and want their legions of iPhone buyers want all while staying true to their core.
Just because a product sells well to their target audience doesn't mean it can't be improved upon. It isn't so much about expanding its fan base but more so about not losing what it currently has. Is there a risk that it may lose some of it's buyers buy becoming more design conscious? Certainly but one all stands to lose its following if one stays stagnant or listen to what many of its buyer may want. It happens every day in any segment of business. Apple sells a boat load of smart phones but you better believe they stay abreast to what Google does with their Androids and want their legions of iPhone buyers want all while staying true to their core.
The current Camry's drivetrain is competitive, I believe. Both the 4-cylinder and V6 engines are modern, refined, efficient designs, even if they do not have direct injection or turbo-charging or Valvematic (with both variable valve timing and variable valve lift) or variable displacement; they are competitive as they are. They both offer power and fuel efficiency that are competitive with the other mid-size cars on the market. The Camry Hybrid, on the other hand...
I have no doubt that the new Camry will be competitive, even if it is not as flashy as some of its competition.
I think that no one -- except the most skeptical -- will doubt that the new G7 Camy will be an improvement over the current G6 Camry. You must give Toyota credit for really knowing its audience. The Corolla is in its 10th generation, is the world's best-selling nameplate and still sells well. The Camry has been the best-selling car in America every year for the past 10+ years. This is despite not offering the most advanced technology -- no DI, no Valvematic, only a 4-speed automatic in the Corolla (!?!?!) -- and not offering the flashiest interior or exterior designs. Toyota knows what it must offer to sell its cars and it is tremendously successful.
The current Camry's drivetrain is competitive, I believe. Both the 4-cylinder and V6 engines are modern, refined, efficient designs, even if they do not have direct injection or turbo-charging or Valvematic (with both variable valve timing and variable valve lift) or variable displacement; they are competitive as they are. They both offer power and fuel efficiency that are competitive with the other mid-size cars on the market. The Camry Hybrid, on the other hand...
I have no doubt that the new Camry will be competitive, even if it is not as flashy as some of its competition.
The current Camry's drivetrain is competitive, I believe. Both the 4-cylinder and V6 engines are modern, refined, efficient designs, even if they do not have direct injection or turbo-charging or Valvematic (with both variable valve timing and variable valve lift) or variable displacement; they are competitive as they are. They both offer power and fuel efficiency that are competitive with the other mid-size cars on the market. The Camry Hybrid, on the other hand...
I have no doubt that the new Camry will be competitive, even if it is not as flashy as some of its competition.
The Accord has always been a threat and they also have a couple of Korean manufacturers putting out very good products, as a nice, less expensive alternative. Let's not forget the Americans, specifically Ford and GM. It's been quite some time since the domestic market has looked this promising. As I said before, everyone loves Vanilla but who doesn't want sprinkles to go with that vanilla. I agree that Toyota knows that they can't sleep on their competitors. All I'm saying is that they must bring it better than they ever have, and I'm sure they'll be up to the task. We all saw the pursuit of GM. Now it's time to remind everyone how they got there and stay in that slot. Which should make for great cars for the coming months and years. (rubs hands in anticipation of the next wave of Lexus cars)
Just my opinion but for example, the Malibu interior sucks. I was expecting alot more after reading of it, and sitting in it, it is far worse than the Camry. Flashier stuff here and there definitely does help towards raising the perception of the interior. I'd say the Camry is on par with most. The dash is soft touch even!!!
The NVH and refinement of the Sonata's engines are also at mid-pack levels at best. Hyundai seems to be focusing on impressive paper specs and checklist features, somewhat like Nissan and other competitors.
That is great news! Hopefully it will translate into a better quality product than the generation 6. Also, that might mean the opportunity for some spy shots.







