Caddy SRX Driving Event

Reply Subscribe

Thread Tools

Search this Thread

Aug 25, 2009 | 12:18 PM

LexFather

Guest

Posts: n/a

Caddy SRX Driving Event

https://www.cadillacofcrossovers.com/home.aspx

Aug 30, 2009 | 03:08 AM

I8ABMR

Lexus Fanatic

Joined: Sep 2007

Posts: 22,608

Likes: 105

From: Waiting for next track day

seems like these driving events are getting popular with manufacturers who are bringing an all new model to the market.

Aug 30, 2009 | 06:09 AM

ecr527

Lexus Champion

Joined: Jan 2006

Posts: 1,762

Likes: 1

From: South FLA

These are good marketing tools to get different crowds into their showrooms. I once did one of these that Motor Trend and Cadillac put together. It was a little different because they let you drive different makes side by side. One comparo was a STS/7 series and a Lexus LS. Going into it, my perception of Cadi's were they were just big boats. It quickly changed after the drive.

Aug 30, 2009 | 01:16 PM

IS350jet

Pole Position

Joined: Sep 2006

Posts: 2,883

Likes: 1

From: Coral Springs, Fl

Quote:

Originally Posted by I8ABMR

seems like these driving events are getting popular with manufacturers who are bringing an all new model to the market.

If you ask me, nothing is more powerful than inviting the public out to an even to drive your new models. It's marketing at its best.

Aug 30, 2009 | 03:21 PM

lobuxracer

Tech Resource

iTrader: (2)

Joined: Jul 2006

Posts: 23,066

Likes: 4,727

From: Georgia

I got to participate in a marketing focus group where we drove the car while commenting about what we liked and disliked. It was even better than a driving event IMHO.

And they PAID me to do it.

Aug 30, 2009 | 05:51 PM

Faymester

Lexus Fanatic

Joined: Aug 2006

Posts: 7,468

Likes: 0

From: Vancouver, BC

Quote:

Originally Posted by lobuxracer

I got to participate in a marketing focus group where we drove the car while commenting about what we liked and disliked. It was even better than a driving event IMHO.

And they PAID me to do it.

Oh I would totally sign up for that.