does anyone know what the font is that lexus uses in their books and advertisements and stuff? i don't need alexis, i just want the other one. thanks in advance!

 

It's Lexus proprietary font which is a trademark font.

 

Perhaps the font they used in their award-winning, intro campaign? I've been searching for it for a long time, it's like Bodoni MT but isn't...

The current font for the ads and brochures is not as hard to find, I have some that are virtually identical.

 

the font on their website... its sans serif

 

If that font belongs to Lexus, then they better sue Mercury

 

Try "Century Gothic" in Bold?

 

The font used in the current ads, brochures, etc. is Futura LT...

 

Century Gothic is a good guess but it's not that and neither is Futura LT (the lower case "a" is a dead-giveaway). I've used the font before in past projects - nice and crisp like Futura but with a few different characters (I never liked the lower case "a" in Futura, it's one of my pet-peeves). The font is called Nobel and I think the foundry is Font Bureau.

 

That's right. It's Nobel: Book and Light. It was Sans Script before....

 

Thx for the info...nobel it is I guess.

I'm still looking for anything like the original font in the magazine ad I posted. Do any of you font experts know what that is? The closest I ever got was Bodoni MT and there are significant differences, particularly on the letter 'g'...

 

It definitely looks like part of the Bodoni family. There are way too many Bodoni and Bodoni inspired variations floating around from different foundries. Off-hand it reminds me of Bodoni RR Campanile but a lighter version of it. You might want to start your search there.

 

Thx, that is good enough for me...I found a site which gives previews, which is enough, otherwise buying it for $50 is too much, this is just for fun. Thank you!