A little critizism and rating of the Lexus 'H' ad:

Ad Report Card

 

Ive seen the billboards all over Philly. All 3 models lined up in a row with a "h" shadow over it. Never seen this commercial before. I kinda like it.

 

I gotta agree some with the article. The Lexus "h" ads for the most part leave no impressions. I rarely get asked questions about "h" cars from Lexus.

To the public, hybrid=Prius. Period.

Lexus ads to me the last few years have been wishy washy, where before, they were ALL home runs.

 

i like the pursuit of perfection ads better than the 'h" ones, but i still like them nonetheless

 

i think they are creative. my all time favorite lexus commercial is the GS moments one. wow

http://youtube.com/watch?v=mXmcpHgKqn4

wow i just watched it again. i get goosebumps. its so cool, thoughful, and classy...so lexus

 

The problem with the "h" commercials: you know they're hybrids, but you have no clue on anything else about it.

No info regarding MPG, horsepower, technology, difference between non-hybrid counterparts beyond the engines-- you can't live on a hybrid badge alone. Lexus hybrids need to stand out better; even the Camry hybrid has had a better time distinguishing itself from the regular Camry.

 

the article stated why kind of. there are three steps in this avertising scheme. the first step (and i remember these commercials) was just showing the H and not even mentioning lexus at all. now, in stage two, the lexus cars actually show up, and well, we have to wait for the third step.

the article also states that lexus really just wants to associate itself with the blue letter H, which most people will infer from now on stands for hybrid. the idea is to get you interested, then its your job to go online or your dealership to check it out where they can sucker the weak ones into buying a car.

p.s. they might not want to mention mpg

 

I totally agree with you. I really love that "Moments" commercial and making sure you're squeezing all you can outta every last single one of them...pursue the moment...

 

i like the lexus suv's where they are driving in the snow looks like fun but on the other hand, porsche has the best commercials ever, even though they make a new one like every 2 years cause their cars never change

 

Try every 8 years :P.

 

i love that LS commercial with that piano music...gives me shivers every time i see it

 

I disagree simply on the basis that people who buy a luxury hybrid like a Lexus h generally don't care about mpg, hp, or technology. Every person I know who has bought a Lexus h (ok, so I have a small sample of just 3 people, but I'm also glad it's that low) did it to be different or appear socially conscious. It's silly if not deserving of ridicule, really.

 

my favorite so far is the one with GS doing donuts.

 

I love how the that GS ad was a slap back to the Audi ad about self parking!

It's always great when two companies take these sly stabs at each other because it's fun for us to watch.

I gotta agree on the h ad - it's boring.

 

I really like the new H ads. I think the commercials are great and have a lot of thought put into them. Very clever. Anyone have a link to a bunch of them? I can't find the latest online, which is where 'h' is missing