has been making interesting commercials lately! 
I like it
New VW Jetta Crash Commercials
Lexus Fanatic
Joined: Jan 2005
Posts: 20,244
Likes: 275
The Green Grundel
Joined: Sep 2003
Posts: 1,323
Likes: 0
From: MN
Daaaaaaaamn and to think the other day I was reading about how my jeep got the best front end crash rating. Safe Happens 
Also I think its funny how hes about to say "Holy ****" but they cut it out.
Also I think its funny how hes about to say "Holy ****" but they cut it out.
"HOLY... " [cut to next scene]
This may upset people that have been into car accidents. But otherwise, it's pretty impressive that they're showing what will happen in the event of an accident. Scary.
This may upset people that have been into car accidents. But otherwise, it's pretty impressive that they're showing what will happen in the event of an accident. Scary.
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Lexus Champion
Joined: Jan 2004
Posts: 2,068
Likes: 1
From: California
Although it's quite griping, I personally think this ad might backfire. Most people don't
want to have their prospective cars shown in a negative light. Something in their
subconcious will tell them, if they buy this car, this might happen to them.
Same way positive imagery works in advertising.
Showing a brand new car running into a truck is not positive reinforcement. Having the
airbags go off is cool, but every new car has airbags so I don't see why the Jetta is any
safer.
Four star saftey rating is not bad, but isn't FIVE stars the best?
want to have their prospective cars shown in a negative light. Something in their
subconcious will tell them, if they buy this car, this might happen to them.
Same way positive imagery works in advertising.
Showing a brand new car running into a truck is not positive reinforcement. Having the
airbags go off is cool, but every new car has airbags so I don't see why the Jetta is any
safer.
Four star saftey rating is not bad, but isn't FIVE stars the best?
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Gets the point across that the VeeDubs are good in crash tests, doesnt it? Good job by the marketing firm for taking a different approach other than the standard crash test footage!
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XeroK00L
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Mar 26, 2008 05:12 PM
