Notices
Car Chat General discussion about Lexus, other auto manufacturers and automotive news.
Sponsored by:
Sponsored by: Innova

Interesting info from Lexus Marketing Presentation

Thread Tools
 
Search this Thread
 
Old Mar 15, 2006 | 09:25 AM
  #1  
GFerg's Avatar
GFerg
Thread Starter
Speaks French in Russian
CL Folding 25,000
20 Year Member
Liked
Community Favorite
 
Joined: Oct 2002
Posts: 13,397
Likes: 100
From: What is G?
Default Interesting info from Lexus Marketing Presentation




25% of Sales were the hybrid model








Reply
Old Mar 15, 2006 | 09:28 AM
  #2  
LexFather
Guest
 
Posts: n/a
Default

Dude, BEAUTIFUL FIND!! Lexus does so much research in their market, that is what keeps them ahead here and growing.

Its so refreshing to see management that has a CLUE and is making positive, proactive moves and not REACTIVE ones.

Great find!
Reply
Old Mar 15, 2006 | 09:29 AM
  #3  
GFerg's Avatar
GFerg
Thread Starter
Speaks French in Russian
CL Folding 25,000
20 Year Member
Liked
Community Favorite
 
Joined: Oct 2002
Posts: 13,397
Likes: 100
From: What is G?
Default

to Lexus for staying in the Luxury segment while EVERY other company goes for Sport. The ES will be lonely raking up all the luxury sales.


Reply
Old Mar 15, 2006 | 09:36 AM
  #4  
Gojirra99's Avatar
Gojirra99
CL Community Team
20 Year Member
Liked
Loved
Community Favorite
 
Joined: Oct 2002
Posts: 30,273
Likes: 350
From: Canada
Default

Nice presentation
Reply
Old Mar 15, 2006 | 09:37 AM
  #5  
GFerg's Avatar
GFerg
Thread Starter
Speaks French in Russian
CL Folding 25,000
20 Year Member
Liked
Community Favorite
 
Joined: Oct 2002
Posts: 13,397
Likes: 100
From: What is G?
Default



Reply
Old Mar 15, 2006 | 09:38 AM
  #6  
LexFather
Guest
 
Posts: n/a
Default

They got it figured out. And if a hybrid or AWD ES comes, more sales to the ES. And I am not sure how many ISs they can produce in a year but with a 6 day supply, clearly 44k a year is a low number, they can easily match the ES number of 70k a year.

They really seem to think hybrids will continue to be a huge new market. Look at the GS 450h compared to the others on the graph, including our very own 430!
Reply
Old Mar 15, 2006 | 09:51 AM
  #7  
4TehNguyen's Avatar
4TehNguyen
Lexus Fanatic
20 Year Member
Photogenic
Photoriffic
Shutterbug
iTrader: (1)
 
Joined: Jan 2006
Posts: 26,200
Likes: 70
From: Houston, Texas
Default

count me in as one of those 68% first time lexus buyers, if the IS never came out I wouldnt have even thought about a lexus

if they sold 15k IS already they can easily obliterate that 40k target, or do they mean only 40k in the US
Reply
Old Mar 15, 2006 | 10:11 AM
  #8  
jrock65's Avatar
jrock65
Lexus Test Driver
 
Joined: Sep 2003
Posts: 1,169
Likes: 0
From: None
Default

The 0-60 time used in the presentation seems slow for the 550i.

R&T tested the 545i auto at 5.2s, so I think the 550i can easily do 5.0s.
Reply
ClubLexus Stories

Celebrating Lexus & Toyota from Around the Globe

story-0

TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing

 Michael S. Palmer
story-1

Top 10 Lexus & Toyotas to Drive Before You Die!

 Joe Kucinski
story-2

Top 10 Lexus/Toyotas With The LEAST 5-Year Depreciation

 Joe Kucinski
story-3

Lexus LC500 Convertible Auction: A Preview of Rising Values?

 Brett Foote
story-4

GX 550 vs TX 550: Best 3-Row Luxury Lexus Family Hauler

 Michael S. Palmer
story-5

9 Best Lexus Models You Can Buy for Half Price (And 1 You Shouldn't!)

 Joe Kucinski
story-6

2026 Lexus NX Buyer's Guide: Models, Features, Prices & More!

 Brett Foote
story-7

Top 10 Reasons to Buy a Lexus TX 550h+ (& 3 Reasons to AVOID!)

 Michael S. Palmer
story-8

Top 10 Lexus & Toyota Models of the 1990s RANKED!

 Joe Kucinski
story-9

10 Great Toyotas That Could Have Been Lexus Models

 Joe Kucinski
Old Mar 15, 2006 | 10:14 AM
  #9  
spwolf's Avatar
spwolf
Lexus Fanatic
20 Year Member
Liked
Loved
Community Favorite
 
Joined: Jan 2005
Posts: 20,213
Likes: 261
Default

Originally Posted by jrock65
The 0-60 time used in the presentation seems slow for the 550i.

R&T tested the 545i auto at 5.2s, so I think the 550i can easily do 5.0s.
those are all manufacturer's data I believe, not what you could get under best possible conditions... Same goes for GS450h as well...
Reply
Old Mar 15, 2006 | 10:17 AM
  #10  
spwolf's Avatar
spwolf
Lexus Fanatic
20 Year Member
Liked
Loved
Community Favorite
 
Joined: Jan 2005
Posts: 20,213
Likes: 261
Default

Originally Posted by 1SICKLEX
They got it figured out. And if a hybrid or AWD ES comes, more sales to the ES. And I am not sure how many ISs they can produce in a year but with a 6 day supply, clearly 44k a year is a low number, they can easily match the ES number of 70k a year.

They really seem to think hybrids will continue to be a huge new market. Look at the GS 450h compared to the others on the graph, including our very own 430!
point is that they dont want to. Slightly lower sales create better resale and better $$$ for the dealers...
And I believe that they are correct in assuming that some of those buyers will go to ES350 now as well.
Reply
Old Mar 15, 2006 | 10:21 AM
  #11  
Gojirra99's Avatar
Gojirra99
CL Community Team
20 Year Member
Liked
Loved
Community Favorite
 
Joined: Oct 2002
Posts: 30,273
Likes: 350
From: Canada
Default

Yes, I believe they're just using the manufacturers' official data in the presentation, not the best possible times. I think even the E500 with the old 5 speed tranny can do 5.9 sec. . . . . .
Reply
Old Mar 15, 2006 | 10:23 AM
  #12  
jrock65's Avatar
jrock65
Lexus Test Driver
 
Joined: Sep 2003
Posts: 1,169
Likes: 0
From: None
Default

Originally Posted by spwolf
those are all manufacturer's data I believe, not what you could get under best possible conditions... Same goes for GS450h as well...
R&T gives out test numbers as they are tested in the real world, and doesn't "normalize" like C&D to ideal conditions. For example, R&T got 6.0s for the IS350, which we all know is on the slow side as far as tests go.

BMW is always very conservative when it comes to those 0-60 numbers, and I find their numbers pretty much useless.

I guess they have to use manufacturers numbers when they're doing this sort of presentation, but I wouldn't necessarily expect the GS450h to be faster, as those numbers would lead you to believe.
Reply
Old Mar 15, 2006 | 11:27 AM
  #13  
GS3Tek's Avatar
GS3Tek
CL Community Team
20 Year Member
Photogenic
Liked
Loved
iTrader: (8)
 
Joined: Jan 2003
Posts: 12,388
Likes: 181
From: so cal
Default

Originally Posted by magneto112
to Lexus for staying in the Luxury segment while EVERY other company goes for Sport. The ES will be lonely raking up all the luxury sales.


Seems like they got most car companies covered.
However, do they still make the I35 and lincoln LS?
Reply
Old Mar 15, 2006 | 11:34 AM
  #14  
jrock65's Avatar
jrock65
Lexus Test Driver
 
Joined: Sep 2003
Posts: 1,169
Likes: 0
From: None
Default

Originally Posted by GS3Tek
Seems like they got most car companies covered.
However, do they still make the I35 and lincoln LS?
LOL! Noticed that too. The I35 was been pretty much dead for the last couple years and it ain't coming back. Wonder why they even bothered to include it?
Reply
Old Mar 16, 2006 | 05:02 PM
  #15  
GFerg's Avatar
GFerg
Thread Starter
Speaks French in Russian
CL Folding 25,000
20 Year Member
Liked
Community Favorite
 
Joined: Oct 2002
Posts: 13,397
Likes: 100
From: What is G?
Default

And now you can watch the entire video... ENJOY!!

http://video.google.com/videoplay?do...523757&q=lexus


EDIT: ahah....nevermind....wont let you watch the complete video....those bastards.
Reply



All times are GMT -7. The time now is 08:20 PM.

story-0
TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing

Slideshow: diving into 4Runner TRD Off-Road Premium's pricing, performance, fuel economy, features, and amenities!

By Michael S. Palmer | 2026-04-23 13:09:18


VIEW MORE
story-1
Top 10 Lexus & Toyotas to Drive Before You Die!

Slideshow: the 10 Lexus and Toyota vehicles you need to drive before you die.

By Joe Kucinski | 2026-04-23 10:34:24


VIEW MORE
story-2
Top 10 Lexus/Toyotas With The LEAST 5-Year Depreciation

Slideshow: Top 10 Lexus/Toyota models with the lowest 5-year depreciation rate.

By Joe Kucinski | 2026-04-08 12:19:06


VIEW MORE
story-3
Lexus LC500 Convertible Auction: A Preview of Rising Values?

The LC hasn't even disappeared from the Lexus lineup yet, and we're already seeing signs of an explosive market.

By Brett Foote | 2026-04-06 09:25:02


VIEW MORE
story-4
GX 550 vs TX 550: Best 3-Row Luxury Lexus Family Hauler

Slideshow: comparing the pricings, specs, power, fuel economy, fun-factor, and features of the GX 550 Luxury+ and TX 550h+ Luxury.

By Michael S. Palmer | 2026-03-19 13:44:11


VIEW MORE
story-5
9 Best Lexus Models You Can Buy for Half Price (And 1 You Shouldn't!)

Slideshow: 9 best Lexus models you can buy for half price and 1 you should avoid

By Joe Kucinski | 2026-03-19 12:01:07


VIEW MORE
story-6
2026 Lexus NX Buyer's Guide: Models, Features, Prices & More!

Here's everything you need to know about the latest NX.

By Brett Foote | 2026-03-19 11:56:59


VIEW MORE
story-7
Top 10 Reasons to Buy a Lexus TX 550h+ (& 3 Reasons to AVOID!)

Slideshow: reviewing the 2026 Lexus TX 550h+ Luxury plug-in hybrid crossover SUV!

By Michael S. Palmer | 2026-03-05 19:04:47


VIEW MORE
story-8
Top 10 Lexus & Toyota Models of the 1990s RANKED!

Slideshow: Top 10 Lexus and Toyota model of the 1990s ranked.

By Joe Kucinski | 2026-03-04 12:35:11


VIEW MORE
story-9
10 Great Toyotas That Could Have Been Lexus Models

Slideshow: 10 Toyotas that could have been Lexus models.

By Joe Kucinski | 2026-02-19 11:44:33


VIEW MORE