March & 1st Quarter 2026 Sales Thread
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Lead Lap
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March & 1st Quarter 2026 Sales Thread
https://www.hyundainews.com/releases/4743
Hyundai CEO Highlights Strongest Q1 Ever as SUVs and Electrified Vehicles Drive Growth
“Hyundai closed the first quarter with a 1 percent year-over-year increase in total sales, delivering the strongest first quarter in our history and underscoring the resilience of our business in a highly competitive market,” said Randy Parker, president and CEO, Hyundai Motor America. “That growth reflects the strength of our balanced portfolio strategy, led by strong demand for our SUVs and record results across our hybrid electric and electrified lineup. With the support of our dealers and the confidence of our customers, Hyundai continues to build sustainable momentum across every powertrain and key segment.”
Electrified Vehicle Performance – Best March Ever
Hyundai delivered its best March ever for hybrid electric vehicle sales, led by Sonata HEV (+150%), Elantra HEV (+92%) and Santa Fe HEV (+31%). Electric vehicle performance was led by IONIQ 5, which achieved its best-ever March total sales, rising 13 percent year-over-year. Together, these results underscore Hyundai’s ability to generate momentum across multiple electrified segments while supporting long-term adoption.
Q1 Highlights
Hyundai closed Q1 with total sales of 205,388 units, a 1 percent increase year-over-year and the strongest first quarter for total sales in company history. Q1 performance was driven by outstanding results across Hyundai’s portfolio, with strong total sales gains from Santa Fe HEV (+47%), Elantra HEV (+141%), Sonata HEV (+107%), IONIQ 5 (+14%) and Tucson (+4%). Taken together, Q1 performance demonstrates Hyundai’s ability to convert monthly demand into consistent, broad‑based growth across key nameplates and powertrains.
Hyundai Motor America Reports March 2026 and Record-Breaking Q1 Sales
- Strongest Q1 on record; total sales climb 1%
- Hybrid‑electric total sales jump 50% in March; 61% for Q1
- IONIQ 5 and HEV lineup lead March and Q1 record results
- SUV portfolio surges; Santa Fe and Tucson families set Q1 total sales records
Hyundai CEO Highlights Strongest Q1 Ever as SUVs and Electrified Vehicles Drive Growth
“Hyundai closed the first quarter with a 1 percent year-over-year increase in total sales, delivering the strongest first quarter in our history and underscoring the resilience of our business in a highly competitive market,” said Randy Parker, president and CEO, Hyundai Motor America. “That growth reflects the strength of our balanced portfolio strategy, led by strong demand for our SUVs and record results across our hybrid electric and electrified lineup. With the support of our dealers and the confidence of our customers, Hyundai continues to build sustainable momentum across every powertrain and key segment.”
Electrified Vehicle Performance – Best March Ever
Hyundai delivered its best March ever for hybrid electric vehicle sales, led by Sonata HEV (+150%), Elantra HEV (+92%) and Santa Fe HEV (+31%). Electric vehicle performance was led by IONIQ 5, which achieved its best-ever March total sales, rising 13 percent year-over-year. Together, these results underscore Hyundai’s ability to generate momentum across multiple electrified segments while supporting long-term adoption.
Q1 Highlights
Hyundai closed Q1 with total sales of 205,388 units, a 1 percent increase year-over-year and the strongest first quarter for total sales in company history. Q1 performance was driven by outstanding results across Hyundai’s portfolio, with strong total sales gains from Santa Fe HEV (+47%), Elantra HEV (+141%), Sonata HEV (+107%), IONIQ 5 (+14%) and Tucson (+4%). Taken together, Q1 performance demonstrates Hyundai’s ability to convert monthly demand into consistent, broad‑based growth across key nameplates and powertrains.
Last edited by GS69; Apr 1, 2026 at 09:14 AM.
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Lead Lap
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Kia
https://www.kiamedia.com/us/en/media...ompany-history
Telluride sales rose 20 percent year-over-year, with the 2nd‑generation model driving 1st‑quarter volume to 35,928 units — the highest quarterly result in the vehicle’s history. The all-new Telluride has continued its strong momentum, recording monthly sales of over 13,000 units for 2 consecutive months following its launch. Moreover, Sportage (+8 percent); Carnival (+9 percent); and K4 (+1 percent) – posted 1st quarter sales records.
The brand’s hybrid and electrified models also set new first quarter sales records as Kia’s hybrid models saw a 73 percent increase – for the highest quarterly hybrid sales total in company history; while sales of electrified models increased 30 percent compared to the same period last year – marking the best-ever 1st quarter sales total for Kia’s electrified vehicles.
“Kia continues to see strong customer demand and steady growth, leading to our best-ever 1st quarter sales total,” said Eric Watson, vice president, sales operations, Kia America. “The all-new 2027 Kia Telluride has been well received by U.S. automotive media and is a key addition to the success we are seeing across our lineup of sedans, SUVs and electrified models. As we expand Telluride production capacity in the U.S., including the introduction of a new Turbo-Hybrid powertrain, we believe there is meaningful opportunity to further grow our share in one of the largest and most important automotive segments.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
KIA AMERICA POSTS HIGHEST FIRST QUARTER SALES TOTAL IN COMPANY HISTORY
04/01/26 ID: 24574- The all-new Telluride achieves best-ever quarterly sales just as nationwide availability ramps up, marking a 20-percent year-over-year increase
- Sportage, Carnival and K4 set new first quarter sales records in key industry segments
- Sales of Kia’s hybrid models and electrified models set new first quarter sales records marking 73- and 30-percent increases, respectively, over the same period last year
Telluride sales rose 20 percent year-over-year, with the 2nd‑generation model driving 1st‑quarter volume to 35,928 units — the highest quarterly result in the vehicle’s history. The all-new Telluride has continued its strong momentum, recording monthly sales of over 13,000 units for 2 consecutive months following its launch. Moreover, Sportage (+8 percent); Carnival (+9 percent); and K4 (+1 percent) – posted 1st quarter sales records.
The brand’s hybrid and electrified models also set new first quarter sales records as Kia’s hybrid models saw a 73 percent increase – for the highest quarterly hybrid sales total in company history; while sales of electrified models increased 30 percent compared to the same period last year – marking the best-ever 1st quarter sales total for Kia’s electrified vehicles.
“Kia continues to see strong customer demand and steady growth, leading to our best-ever 1st quarter sales total,” said Eric Watson, vice president, sales operations, Kia America. “The all-new 2027 Kia Telluride has been well received by U.S. automotive media and is a key addition to the success we are seeing across our lineup of sedans, SUVs and electrified models. As we expand Telluride production capacity in the U.S., including the introduction of a new Turbo-Hybrid powertrain, we believe there is meaningful opportunity to further grow our share in one of the largest and most important automotive segments.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
- U.S. News & World Report awarded the 2026 Kia Carnival the “Best Minivan for Families” in its “Best Cars for Families” annual awards program. This win marks the 7th year in a row that at least 1 Kia vehicle has earned this honor.
- “Sea Lion”, the 2nd installment of the creative campaign for the all-new 2027 Kia Telluride Hybrid SUV began broadcasting on network and local stations. As the 1st hybrid vehicle to be assembled in the state of Georgia, the second-generation Telluride combines confident performance and acceleration with outstanding efficiency and segment up comfort and convenience.
- IONNA, the EV Charging joint venture born of 8 leading automakers celebrated its second anniversary. In just 24 months, IONNA has more than 4,700 bays contracted nationwide, with nearly 1,500 currently in construction.
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Lead Lap
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Honda Acura
https://acuranews.com/en-US/releases...-sales-results
“While the comparison to a year ago isn’t a good barometer for auto sales as the market saw significant consumer pull-ahead due to incoming tariffs, our sales performance is very strong with the Acura brand up year to date and Honda posting a strong month led by robust sales of both passenger cars and light trucks.”
Sales Highlights
Sales Highlights
American Honda Q1
# # #
American Honda Posts Strong March and Q1 Auto Sales Results
April 1, 2026- American Honda (AHM) posted sales of 130,074 units in March, and 336,830 units in the 1st quarter (Q1) of 2026, a strong result masked by a YoY comparison to March 2025, when consumers pulled ahead new vehicle purchases in anticipation of the impact of tariffs.
- Honda brand enjoyed a strong month with sales of 117,677, and Q1 sales of 304,478 units.
- Acura brand sales totaled 12,397 in March, up over 5% YTD, with its best Q1 sales in four years of 32,352 units.
“While the comparison to a year ago isn’t a good barometer for auto sales as the market saw significant consumer pull-ahead due to incoming tariffs, our sales performance is very strong with the Acura brand up year to date and Honda posting a strong month led by robust sales of both passenger cars and light trucks.”
Sales Highlights
- Balanced sales of Honda light trucks and fuel-efficient passenger cars helped the brand reach sales of 117,677 units.
- CR-V led the Honda lineup with sales of 40,793 units, the model’s best month since April 2025. CR-V hybrid represented 56% of the model mix.
- Passport sales of 4,979 in March led to a new Q1 record for the model, with TrailSport trims accounting for 80% of sales.
- Electrified models performed well as customers gravitated toward more fuel-efficient vehicles: Honda hybrid models established a new Q1 record on sales of 95,882, CR-V and Accord hybrids accounted for more than 55% of sales mix, Civic hybrid also achieved a Q1 sales record, and the Prologue EV topped 1,500 units.
- Both HR-V and Pilot topped 11,000 units in March, with Pilot posting its best sales result in 11months (April 2025).
- Odyssey continues as a leader in minivan segment with 7,262 units sold in March.
- Honda passenger car sales, up 6.8% YTD, saw March sales of 36,704 units - the best month since August 2025, led by Civic and Accord, with its best month of 2026 and Prelude continuing to sell on pace at 280 units.
Sales Highlights
- Acura sales reached 12,397 in March, up 5.2% in Q1, driven by the success of the Acura Allegiance Program attracting loyal customers to the brand’s gateway models – ADX and Integra – and Acura SUVs, which posted their best Q1 in 6 years (25,537).
- ADX topped 2,600 units in March, as it continues to capture around 30% of retail sales in its segment. This is the first month ever of combined sales over 5,000 units for the brand’s gateway models of ADX and Integra.
- Integra, refreshed in late 2025, saw sales jump 42% to 2,730 units in March, with strong supply helping it post its best month since September 2023. Integra maintains a significant lead in its segment, with over 35% retail sales share.
- Acura SUV sales in March neared 9,500 units with strong supply helping MDX climb to 4,272 units, its best sales in 16 months, while RDX added sales of 2,487 units.
American Honda
Q1# # #
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Lead Lap
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Toyota Lexus
https://pressroom.toyota.com/toyota-...sales-results/
Toyota Motor North America Reports March, 1st Quarter 2026 U.S. Sales Results
April 01, 2026- Toyota Corolla Cross Gas and Grand Highlander Hybrid Achieved an All-Time Best-Ever
- Lexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever
- 32 Electrified Vehicle Options Available Between Both Toyota and Lexus Brands
- TMNA March Electrified Vehicle Sales of 115,422, up 2.5 Percent
For the 1st quarter, TMNA reported sales of 569,420 vehicles, down 0.1 percent on a volume basis and down 0.1 percent on a DSR basis versus the 1st quarter of 2025. Sales of electrified vehicles for the 1st quarter totaled 287,276, down 0.5 percent on a volume basis and down 0.5 percent on a DSR basis, representing 50.5 percent of total sales volume.
Toyota division posted March sales of 182,606 vehicles, down 6.9 percent on a volume basis and down 3.2 percent on a DSR basis. For the quarter, Toyota division reported sales of 488,468 vehicles, up 0.3 percent on a volume basis and up 0.3 percent on a DSR basis.
Lexus division posted March sales of 29,011 vehicles, down 17.3 percent on a volume basis and down 14.0 percent on a DSR basis. For the quarter, Lexus division reported sales of 80,952 vehicles, down 2.5 percent on a volume basis and down 2.5 percent on a DSR basis.
“Our 1st-quarter performance demonstrates the underlying strength of our business,” said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. “We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4. This resilience gives us great confidence as we continue driving toward our full-year goals.”
Highlights (volume basis unless otherwise noted)
TMNA:
- 1st quarter sales down 0.1 percent
- 1st quarter electrified vehicle sales of 287,276, down 0.5 percent
- March sales down 8.5 percent
- March electrified vehicle sales of 115,422, up 2.5 percent
- 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
- Among the lowest incentives among full-line manufacturers
- Corolla Cross Gas and Grand Highlander Hybrid achieved an all-time best-ever
- 1st quarter sales up 0.3 percent
- 1st quarter electrified vehicle sales of 252,369, down 1.4 percent
- March sales down 6.9 percent
- March electrified vehicle sales of 101,500, up 2.4 percent
- RZ and NX Plug-in Hybrid achieved an all-time best-ever
- 1st quarter sales down 2.5 percent
- 1st quarter electrified vehicle sales of 34,907, up 6.2 percent
- March sales down 17.3 percent
- March electrified vehicle sales of 13,922, up 3.2 percent
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Lead Lap
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Nissan Infiniti
https://usa.nissannews.com/en-US/rel...owing-us-brand
Nissan Group reports 2026 1st quarter sales as the fastest-growing U.S. brand
April 1, 2026 NASHVILLE, Tenn. – Nissan Group announced total U.S. 1st quarter (January through March) sales for 2026 of 247,068 units, a decrease of 7.5% versus the prior year, while retail sales increased 9.6%, supported by a disciplined strategy, increasing sales of U.S.-built vehicles.
The 1st quarter's performance was supported by continued momentum throughout the period, including a strong finish in March. The company marked 6 consecutive months of retail growth, and is the fastest‑growing mainstream brand in the U.S.
Even as the broader industry declined, Nissan gained market share, underscoring the power of its product lineup and retailer network. That momentum extended to INFINITI as well, which outpaced the luxury segment by growing share in a down market and was recognized as the most improved brand in the J.D. Power Customer Service Index Study.
Nissan Division highlights:
Nissan’s truck and SUV lineup delivered strong 1st quarter momentum, driven by strong consumer demand across Frontier, Pathfinder, Armada, Kicks and Rogue.- Sales of the Nissan Frontier were up 47.9% year-over-year for the quarter.
- Sales of the Nissan Pathfinder were up 45.2% year-over-year for the quarter.
- Sales of the Nissan Armada were up 17.5% year-over-year for the quarter.
- Sales of the Nissan Kicks were up 16.4% year-over-year for the quarter
- Sales of the Nissan Rogue were up 13% year-over-year for the quarter.
INFINITI highlights:
- Sales of the QX60 were up 64% year-over-year for the quarter, serving as the brand’s volume leader.
- INFINITI revealed the all-new 2027 QX65, reaching retailers in early summer 2026 and expected to increase sales volume.
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. First quarter 2026 had 75 selling days and first quarter 2025 had 75 selling days.
NISSAN DIVISION
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Lead Lap
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Subaru
https://media.subaru.com/pressreleas...rch-2026-sales
April 1, 2026 Camden, N.J.
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “This March, Subaru and our retailers continued to deliver the affordable, safe, and versatile vehicles that customers count on. Although results did not reach last year’s all-time record sales due to the March 2025 sales pull-ahead, this month highlighted the steady demand, led by our top-selling assembled-in-America Subaru Forester, and marked the best-ever month for the Solterra EV. We are confident that our growing lineup of gas, hybrid, and electric vehicles will contribute to our long-term momentum.”
Following Forester's top-seller position in March, Crosstrek and Outback numbers also increased over February, ranking second and third with 15,721 and 10,004 vehicles sold, respectively. Beginning next month, Subaru EV sales reporting will include Trailseeker and Uncharted, joining Solterra as those two new models reach retailer locations.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Subaru retailers remain focused on delivering a seamless experience that builds lasting trust with our customers. From showroom to service, our teams are committed to connecting drivers with vehicles known for their longevity, capability, safety, and value. With all-new additions like our all-electric family-focused Getaway SUV and adventure-ready Subaru Forester Wilderness Hybrid coming to retailer locations soon, we are ready to meet customer needs with consistency and care.”
April 1, 2026 Camden, N.J.
SUBARU OF AMERICA REPORTS MARCH 2026 SALES
- Forester remains top-seller for third month in a row
- Best month ever for electric vehicle sales
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “This March, Subaru and our retailers continued to deliver the affordable, safe, and versatile vehicles that customers count on. Although results did not reach last year’s all-time record sales due to the March 2025 sales pull-ahead, this month highlighted the steady demand, led by our top-selling assembled-in-America Subaru Forester, and marked the best-ever month for the Solterra EV. We are confident that our growing lineup of gas, hybrid, and electric vehicles will contribute to our long-term momentum.”
Following Forester's top-seller position in March, Crosstrek and Outback numbers also increased over February, ranking second and third with 15,721 and 10,004 vehicles sold, respectively. Beginning next month, Subaru EV sales reporting will include Trailseeker and Uncharted, joining Solterra as those two new models reach retailer locations.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Subaru retailers remain focused on delivering a seamless experience that builds lasting trust with our customers. From showroom to service, our teams are committed to connecting drivers with vehicles known for their longevity, capability, safety, and value. With all-new additions like our all-electric family-focused Getaway SUV and adventure-ready Subaru Forester Wilderness Hybrid coming to retailer locations soon, we are ready to meet customer needs with consistency and care.”
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Lead Lap
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Stellantis
https://media.stellantisnorthamerica...id=27622&mid=1
FCA US 1st-quarter Sales Increase 4% Year Over Year
- Ram total sales increase 20% year over year; best Q1 since 2023
- Jeep® total sales up 3% compared to Q1 2025
- Dodge total sales up 4% year over year
- Chrysler Pacifica total sales increase nearly 84% month over month in March, second consecutive month of growth
- All-new Jeep Cherokee, refreshed Jeep Grand Cherokee, Jeep Grand Wagoneer and new Dodge Charger SIXPACK now in dealer showrooms
April 1, 2026 , Auburn Hills, Mich. - FCA US LLC reports total 1st-quarter U.S. sales increased 4% versus the same period in 2025. Overall, the company sold 305,902 vehicles in the quarter.
“We continue to build strong momentum with 4% year-over-year growth, improving market share in an industry that is forecasted to be down approximately 6% based on early reports,” said Jeff Kommor, head of U.S. retail sales. “There have been plenty of challenges facing the industry this quarter, but these results are proof that we are effectively activating our business reset. They also reflect the confidence we have in our product lineup and dealer network. As more new vehicles reach showrooms, we’re offering customers the right blend of capability, design and powertrain choice to keep our brands competitive and growing.”
Following the strong first‑quarter performance, the company continues to execute its priorities for 2026 and will present its strategic plan at Investor Day on May 21 in Auburn Hills, Michigan.
Sales Highlights
Ram:
- 1500 total sales up 27% year over year; best Q1 since 2023
- Heavy-duty total sales up 21% year over year; best Q1 since 2022
- 1500 earns top honors in the JD Power 2026 U.S. Vehicle Dependability Study (VDS), ranking first in the large light-duty pickup segment
- Unveiled the 2027 Ram ProMaster City for the Ram Professional lineup at NTEA’s Work Truck Week
- Returned to NASCAR in February with a top 10 finish at Daytona in the brand's first race in 13 years
- Revealed Ram 1500 Backcountry, Ram 1500 Rebel X and Ram 2500 Lunar edition
- Grand Cherokee total sales up 10% Q1 2026 versus Q1 2025
- Wrangler total sales increase 17% in Q1 2026 over Q1 2025; best Q1 since 2022
- Grand Wagoneer total sales up 110% in Q1 2026 versus Q1 2025
- Wrangler earns best-in-class honors in the JD Power 2026 U.S. ALG Residual Value Awards, with the highest residual value in the Compact SUV segment
- Debuted 85th anniversary models of the Wrangler, Gladiator, Cherokee, Grand Cherokee, Grand Wagoneer and Compass
- Total Durango sales up 48% in Q1 2026 versus Q1 2025; best Q1 since 2021
- March 2026 was the strongest sales month for SIXPACK, marking three consecutive months of sales increases
- 2026 Dodge Durango America250 special edition revealed at the New York International Auto Show
- Dodge Charger multi-energy lineup named 2026 North American Car of the Year™ (NACTOY); also earned 2026 MotorWeek Drivers’ Choice Best of Year, Best Sport Coupe Awards
- Charger lineup expands with the SIXPACK-powered R/T, which is also now available in a four-door model
- Chrysler minivan retail sales increase 25% month over month in March; second consecutive month of growth
- Pacifica ICE retail sales increase nearly 11% in Q1 2026 versus Q1 2025
- Voyager total sales increase 56% in Q1 2026 compared to Q1 2025
- 2027 Chrysler Pacifica revealed at the New York International Auto Show; orders now open
- Chrysler Pacifica earns Consumer Guide Best Buy Award for the 10th consecutive year; editors highlight the van’s excellent array of family-friendly convenience features, spacious cabin with upscale trimmings and on-road performance
- FIAT’s total sales grew 85% Q1 2026 versus Q4 2025
- 500e sees 5% retail sales increase in Q1 2026 over Q4 2025
- Alfa Romeo records 5% quarter-over-quarter growth for total sales compared to Q4 2025
- March is the best month of total sales for Tonale ICE in Q1 2026
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Lead Lap
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Mitsubishi
https://media.mitsubishicars.com/en-...ter-2026-sales
ShareFRANKLIN, Tenn., April 1, 2026 – Mitsubishi Motors North America, Inc. (MMNA) today reported 1st‑quarter 2026 sales of 26,884 units. While total Q1 sales declined 15% year‑over‑year due to the sell‑through of the Mirage subcompact sedan—whose production concluded in late 2024—the brand’s SUV lineup continued its strong upward trajectory, with combined SUV sales rising more than 10% across the quarter.
2026 Mitsubishi Outlander Sport sales up 75% year-over-year
With a focus for 2026 firmly centered on SUVs, Mitsubishi Motors remains committed to delivering value and capability through America’s Best Backed Vehicles, including three SUV models starting under $30,000.
Stronger inventory levels and the relaunch of a new entry model—the Outlander Sport "S" trim, starting at $24,9951—helped propel Outlander Sport to become the brand’s volume leader for the quarter. Sales of 12,076 represent an increase of nearly 75% year‑over‑year. With a 2WD variant of the model returning later this year, Outlander Sport will further strengthen the lineup and help offset the planned sunset of Mirage sales.
Later in 2026, MMNA will introduce 2 significant additions to its SUV portfolio: the brand’s first battery‑electric vehicle and a rugged, off‑road‑focused Outlander variant. Both models are key milestones in MMNA’s Momentum 2030 business plan, which commits to launching at least one new or significantly updated vehicle each year through fiscal 2030.
Eclipse Cross delivered a standout performance with 6,852 units sold, up more than 83% year‑over‑year and marking the model’s 2nd‑best quarter ever. Outlander posted sales of 6,780, down approximately 23% from the previous quarter, influenced by the sell-down of MY25 inventory. In Q2 and forwards, Outlander sales will transition to the new 2026 Outlander featuring a new mild hybrid powertrain. The Outlander Plug‑in Hybrid improved its QoQ growth trend with 1,144 units sold, an increase of nearly 41% quarter‑over‑quarter.
For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.
News and Notes
Mitsubishi Motors Reports 1st Quarter 2026 Sales
Download SubscribeShareFRANKLIN, Tenn., April 1, 2026 – Mitsubishi Motors North America, Inc. (MMNA) today reported 1st‑quarter 2026 sales of 26,884 units. While total Q1 sales declined 15% year‑over‑year due to the sell‑through of the Mirage subcompact sedan—whose production concluded in late 2024—the brand’s SUV lineup continued its strong upward trajectory, with combined SUV sales rising more than 10% across the quarter.
2026 Mitsubishi Outlander Sport sales up 75% year-over-yearWith a focus for 2026 firmly centered on SUVs, Mitsubishi Motors remains committed to delivering value and capability through America’s Best Backed Vehicles, including three SUV models starting under $30,000.
Stronger inventory levels and the relaunch of a new entry model—the Outlander Sport "S" trim, starting at $24,9951—helped propel Outlander Sport to become the brand’s volume leader for the quarter. Sales of 12,076 represent an increase of nearly 75% year‑over‑year. With a 2WD variant of the model returning later this year, Outlander Sport will further strengthen the lineup and help offset the planned sunset of Mirage sales.
Later in 2026, MMNA will introduce 2 significant additions to its SUV portfolio: the brand’s first battery‑electric vehicle and a rugged, off‑road‑focused Outlander variant. Both models are key milestones in MMNA’s Momentum 2030 business plan, which commits to launching at least one new or significantly updated vehicle each year through fiscal 2030.
Eclipse Cross delivered a standout performance with 6,852 units sold, up more than 83% year‑over‑year and marking the model’s 2nd‑best quarter ever. Outlander posted sales of 6,780, down approximately 23% from the previous quarter, influenced by the sell-down of MY25 inventory. In Q2 and forwards, Outlander sales will transition to the new 2026 Outlander featuring a new mild hybrid powertrain. The Outlander Plug‑in Hybrid improved its QoQ growth trend with 1,144 units sold, an increase of nearly 41% quarter‑over‑quarter.
For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.
News and Notes
- MMNA recently announced its electrified flagship vehicle, the 2026 Outlander Plug-in Hybrid will arrive in Mitsubishi Motors dealerships in early May, with pricing starting at a Manufacturer's Suggested Retail Price (MSRP) of $43,2451. The refreshed vehicle boasts updates and improvements throughout the vehicle, including increased all-electric range, more driving power, an updated interior and exterior, and the critically acclaimed Yamaha audio system so well received in the 2025 Outlander.
- In January, MMNA provided Nashville-based nonprofit organization Cumberland River Compact with a one-year loan of a 2025 Mitsubishi Outlander Plug-in Hybrid (PHEV) as part of its Community Utility Vehicle (CUV) Program. MMNA's partnership will support The Compact's critical work in education, restoration, and outreach programs that enhance the health and enjoyment of the Cumberland River and its tributaries.
- MMNA incorporated AT&T 5G connectivity into the 2026 Mitsubishi Outlander. This enables even more tech inside, including ultra-fast data speeds, enhanced entertainment options and improved system performance. Going beyond entertainment, over-the-air updates, powered by AT&T 5G, will let Mitsubishi Motors remotely deliver software upgrades and security patches to select vehicle systems. This means Outlanders will stay up to date with the latest technology, improved performance, and enhanced features – all with greater convenience and reduced downtime.
Lead Lap
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Probably a bit of everything no? Who knows what some moron will post on social media by the time you wake up tomorrow. The last thing Toyota wants is to overproduce and then the economy crashes and now they have to discount everything massively.
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Lead Lap
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Bmw
https://www.press.bmwgroup.com/usa/a...-sales-results
BMW.
BMW sold 84,231 vehicles in Q1 2026, which represents a 3.9% decrease vs the 87,615 vehicles sold in the first quarter of 2025.
“Our results this quarter reflect the impact of broader market trends across the industry, however in spite of these headwinds, we outperformed the overall market,” said Sebastian Mackensen, President & CEO, BMW of North America. “Going forward, we remain confident in the strength of our brand and products. BMW continues to offer the freshest and most diverse lineup of internal combustion, plug-in hybrid, and fully electric vehicles. We are particularly excited about the forthcoming arrival of the electric BMW iX3, the first vehicle of our Neue Klasse, which today was named World Car of the Year, and World Electric Vehicle.”
BMW Electrified Vehicles.
In the first quarter of 2026, nearly 12% of BMW vehicles sold in the U.S. had either a battery electric (BEV) or plug in hybrid (PHEV) drivetrain. The 9,856 “electrified” vehicles sold in the first quarter represent a 50% decrease from the 19,761 vehicles sold in the first of 2025.
MINI.
MINI sales totaled 6,261 vehicles in the first quarter of 2026, which represents a decrease of 10.2% from the 6,976 vehicles delivered during the same period in 2025.
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2026 report occurred between January 5, 2026 and March 31, 2026.
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BMW Group in the United States
BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 356 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA .
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BMW of North America Reports Q1 2026 U.S. Sales Results.
02.04.2026 Press Release
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BMW of North America Reports Q1 2026 U.S. Sales Results.Woodcliff Lake, NJ – April 1, 2026… BMW of North America today reported Q1 2026 sales results for the BMW and MINI brands in the U.S.BMW.
BMW sold 84,231 vehicles in Q1 2026, which represents a 3.9% decrease vs the 87,615 vehicles sold in the first quarter of 2025.
“Our results this quarter reflect the impact of broader market trends across the industry, however in spite of these headwinds, we outperformed the overall market,” said Sebastian Mackensen, President & CEO, BMW of North America. “Going forward, we remain confident in the strength of our brand and products. BMW continues to offer the freshest and most diverse lineup of internal combustion, plug-in hybrid, and fully electric vehicles. We are particularly excited about the forthcoming arrival of the electric BMW iX3, the first vehicle of our Neue Klasse, which today was named World Car of the Year, and World Electric Vehicle.”
BMW Electrified Vehicles.
In the first quarter of 2026, nearly 12% of BMW vehicles sold in the U.S. had either a battery electric (BEV) or plug in hybrid (PHEV) drivetrain. The 9,856 “electrified” vehicles sold in the first quarter represent a 50% decrease from the 19,761 vehicles sold in the first of 2025.
MINI.
MINI sales totaled 6,261 vehicles in the first quarter of 2026, which represents a decrease of 10.2% from the 6,976 vehicles delivered during the same period in 2025.
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2026 report occurred between January 5, 2026 and March 31, 2026.
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BMW Group in the United States
BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 356 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually. For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA .
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Lead Lap
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Gm
https://news.gm.com/home.detail.html...1-gmsales.html
GM maintains sales leadership in Q1
April 1, 2026 News and eventsNews and events
Financial
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2025 GMC Sierra Denali 1500General Motors led the U.S. auto industry in sales for the first quarter, as momentum in March helped results partially recover from a slower January and February, when winter storms impacted the market.
GM sales in Q1 totaled 626,429 vehicles, a decline of 9.7% compared with the same period a year earlier. GM expects a similar decline for the industry as a whole. Year-over-year comparisons are significantly skewed by an exceptionally high selling rate in March of 2025, when industry-wide sales soared to a seasonally adjusted annual rate of more than 18 million units.
“We saw showroom traffic and sales steadily improve after January’s storms and March was a much stronger month. We are well positioned for the future because of our operating discipline and the compelling value we offer, from affordable SUVs to premium vehicles and trucks.” – Duncan Aldred, GM Senior Vice President and President of North America.
In Q1, GM grew its market share in full-size pickup trucks and continued to be the industry’s #2 EV seller. GM delivers value across more price points than any automaker, including a portfolio of six Chevrolet and Buick vehicles with a starting at about $30,000 or less.
Other highlights:
- Best Q1 of retail share ever for GMC driven by sales of Canyon and Terrain
- Cadillac continues to lead the luxury EV market, with EV sales up 20%.
- Best Q1 for fleet sales since 2020
Duncan Q1 US Sales Update (March 2026)
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Duration 2:45
For more sales highlights and analysis, check out the video below with Duncan.
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Sato San as he left, has a huge piece on this exact moment. Lets just say he didnt mince his words.
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Lead Lap
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https://media.mbusa.com/releases/rel...les-in-q1-2026
Mercedes-Benz USA Reports 78,500 Retail Sales in Q1 2026
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Apr 9, 2026 – Atlanta- Mercedes-Benz USA retailed 78,500 vehicles in Q1 2026, including 70,000 passenger cars and 8,500 vans.
- Q1 retail sales results were underpinned by continued demand for core SUVs, with the GLC and the U.S.-built GLE and GLS growing by more than 22% and representing 61% of Q1 passenger car retail sales.
- Top-end U.S. vehicle sales remained strong, led by double‑digit growth from the G‑Class, SL and Mercedes‑Maybach.
"Our 1st-quarter results reflect the resilience of our incredible dealer network and strong demand despite challenging market conditions across the U.S. auto industry. Our core SUV lineup continues to resonate with customers, and top-end vehicle sales remain brisk with strong sustained interest in our awe-inspiring AMG models. With a highly desirable product range that will be further strengthened with exceptional new products on the way, together with our dealer partners we remain squarely focused on delivering an outstanding ownership experience at every touchpoint."
Adam Chamberlain, President and CEO of Mercedes-Benz USA
Top-End:
The G-Class recorded a 16% year-over-year sales increase in the 1st quarter. Retail sales of the iconic SL climbed 47% in the same period, and overall AMG retail deliveries are up 3% year-to-date. Maybach retail sales surged 22%, underscoring continued demand for the brand's most exclusive offerings.
Core:
The GLE, proudly built in Alabama, delivered a 19% year-over-year increase for first-quarter sales. The Tuscaloosa, Alabama production facility celebrated the 5 millionth vehicle produced in the U.S. last week. The GLC also posted notable sales gains with retail deliveries up 17% over the same period.
Entry:
Customer interest and excitement surrounding the CLA continues to build across the U.S. market, with wider availability expected in the 2nd quarter as current production has been prioritized to meet strong demand in Europe.
Vans:
Mercedes-Benz Vans reported retail sales of 8,500 units in the first quarter. The brand remains focused on delivering versatile, premium van solutions that support evolving business needs.
Mercedes-Benz Group:
In the 1st quarter of 2026, Mercedes-Benz Group sold 499,700 cars and vans globally, in line with the company's expectations. Strong demand for newly launched models and continued growth in key markets supported the ongoing product ramp-up in 2026.
"The 1st quarter was characterized by sales growth outside of China, alongside an excellent market response to our newly launched models. The new electric GLC has generated more orders in the first three months than any other electric vehicle in our history, while order intakes for the other new models, including the new Mercedes-Benz S-Class, significantly exceed our expectations. Further tailwinds will come from the recently unveiled GLE and GLS, alongside the upcoming world premiere of the all-new electric C-Class. As the availability of our new products scales up, we remain highly focused on converting this strong customer interest into overall sales momentum in the coming months."