Can Chrysler Turn it Around?
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The Chevy and GMC each attract a slightly different consumer. At least there is overhead having two designs. No such overhead at Stellantis. You advocate for doing just that by making the Voyager a Dodge and leaving the Pacifica a Chrysler 
Lexus Fanatic
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From: Virginia/D.C. suburbs
Well, they are marketed to (somewhat) different customers, but that often doesn't work out in actual practice. Often, the difference between a Silverado sale and a Sierra sale depends on which of the two the buyer thinks he or she is getting a better deal on.
The vehicle-business is so complex that it is often difficult to even define where the overhead is, if or where applicable.
That's only part of what I said. I also said that (IMO) Chrysler should get some more vehicles to add to its lineup....preferably the Jeep Wagoneer and Grand Wagoneer, because (IMO) both are too expensive to be sold as Jeep products. I have seen VERY few Grand Wagoneers on the road, whereas I see a ton of Yukons and Escalades every day.
The Voyager (as a Caravan) sold extremely well at Dodge, and probably would do so again.....why mess with success?
On a slightly separate note, since you generally like big luxury-oriented sedans, how would you feel about a contemporary Chrysler New Yorker...a 300 with luxury-grade trim inside snd out, packed full of sound insulation? If nothing else, it would attract the buyers that still lament the loss of the Lincoln Town Car and Cadillac DeVille/Fleetwood.
At least there is overhead having two designs. No such overhead at Stellantis.
You advocate for doing just that by making the Voyager a Dodge and leaving the Pacifica a Chrysler
The Voyager (as a Caravan) sold extremely well at Dodge, and probably would do so again.....why mess with success?
On a slightly separate note, since you generally like big luxury-oriented sedans, how would you feel about a contemporary Chrysler New Yorker...a 300 with luxury-grade trim inside snd out, packed full of sound insulation? If nothing else, it would attract the buyers that still lament the loss of the Lincoln Town Car and Cadillac DeVille/Fleetwood.
Last edited by mmarshall; Mar 23, 2026 at 09:10 PM.
Lexus Fanatic
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From: Maryland
Jeep has way more brand cachet than Chrysler, Jeep is able to command higher priced products. People want a Jeep, nobody wants a Chrysler. Those vehicles wouldn’t sell nearly as well as they do if they were Chryslers.
Chrysler is dead, let it die.
As for GMC and Chevy, do you know anybody who owns one or the other? All the GMC owners I know want the GMC over the Chevy, the GMC is a little more upscale. I’d be inclined to get the GMC also.
Chrysler is dead, let it die.
As for GMC and Chevy, do you know anybody who owns one or the other? All the GMC owners I know want the GMC over the Chevy, the GMC is a little more upscale. I’d be inclined to get the GMC also.
Lexus Fanatic
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From: Virginia/D.C. suburbs
https://www.thetruthaboutcars.com/ca...etter-45129526
As for GMC and Chevy, do you know anybody who owns one or the other? All the GMC owners I know want the GMC over the Chevy, the GMC is a little more upscale. I’d be inclined to get the GMC also.
Yes...I know lots of them. I have not quizzed every one of them on this issue, but a number of those I have spoken with see little difference between the two, outside of minor trim differences and the front-end/grille stying. (I myself prefer the GMC styling up front).
Does it even matter, as long as they are not doing a bunch of rebadges of the same car, and selling through the same dealer, they are not losing anything by keeping the Chrysler brand around. Gives them an opportunity to some day bring back the 300 and maybe some other models as well.
Lexus Champion
Joined: Apr 2019
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From: FL
They pretty much scrapped everything and made a really nice Pacifica mini van.
Why they don't use that same energy to make a few more nice models I don't know.
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Lexus Fanatic
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The problem is that they need an American-badged upmarket-division.. There have been suggestions here for Alpha Romeo to take that spot. But, I don't think that Alfa can really serve that role, because, First, it is an Italian division, Second, it has a poor reputation among Americans, and, Third, very few of them are actually sold here in the U.S. ....it is a small niche-brand at best, Chrysler is probably the best division to serve in that role....... It has been severely neglected for a number of years now, and needs attention, which is apparently one of the reasons why Mike opened this thread.
Last edited by mmarshall; Mar 24, 2026 at 06:57 AM.
Lexus Fanatic
Joined: Oct 2003
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From: Virginia/D.C. suburbs
Infiniti, yes, is in some trouble, not because they build "bad" vehicles, but because they just don't seem to appeal much to Americans anymore. They also don't have a particularly good dealer network to shop from. Buick is in better shape than Infiniti, because, even with only four crossover models in the U.S. (as opposed to a much wider line-up in China), they have successfully managed to lower their average buyer-age, have the best overall reliability among GM products, generally have increasing sales for the last few years, and are no longer looked at exclusively as a Grandpa/Grandma brand.
Lexus Fanatic
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From: Maryland
Does it even matter, as long as they are not doing a bunch of rebadges of the same car, and selling through the same dealer, they are not losing anything by keeping the Chrysler brand around. Gives them an opportunity to some day bring back the 300 and maybe some other models as well.
The Voyager could more likely be shifted to Dodge (and renamed Caravan), because it is not really an upscale product as much as the Pacifica. The Pacifica should remain a Chrysler nameplate, because it IS an upmarket vehicle.
The problem is that they need an American-badged upmarket-division.. There have been suggestions here for Alpha Romeo to take that spot. But, I don't think that Alfa can really serve that role, because, First, it is an Italian division, Second, it has a poor reputation among Americans, and, Third, very few of them are actually sold here in the U.S. ....it is a small niche-brand at best, Chrysler is probably the best division to serve in that role....... It has been severely neglected for a number of years now, and needs attention, which is apparently one of the reasons why Mike opened this thread.
The problem is that they need an American-badged upmarket-division.. There have been suggestions here for Alpha Romeo to take that spot. But, I don't think that Alfa can really serve that role, because, First, it is an Italian division, Second, it has a poor reputation among Americans, and, Third, very few of them are actually sold here in the U.S. ....it is a small niche-brand at best, Chrysler is probably the best division to serve in that role....... It has been severely neglected for a number of years now, and needs attention, which is apparently one of the reasons why Mike opened this thread.
Chrysler had some quirky models over the years, but none of their models have stuck around long enough to build up any real long term recognition. With former gems such as the PT Cruiser and LeBaron, I don't think anyone views Chrysler as a premium brand.
Lexus Fanatic
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From: Virginia/D.C. suburbs
And that alone was part of the problem. Plymouth, IMHO, never should have been discontinued....its folding made things a lot worse for the Chrysler Division, since Chrysler then got stuck with more cheaper, non-premium products, which damaged its reputation.