Feb 2026 Sales Thread
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Lead Lap
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Feb 2026 Sales Thread
https://www.hyundainews.com/releases/4718
Hyundai CEO Highlights Brand Momentum and Electrified Growth
“Hyundai’s 3rd straight month of record total sales reflects the remarkable strength of our lineup and the growing confidence customers place in our brand,” said Randy Parker, President and CEO, Hyundai Motor America. “Our electrified products continue to shine, with pure EV sales up 6% year over year, HEV total sales surging 79%, and total sales gains from the all-new Palisade, which climbed 28% in February. Record-setting performances from IONIQ 5 and hybrid models, including Sonata HEV, Elantra HEV, Santa Fe HEV, and Tucson HEV, show how powerfully customers are responding to Hyundai’s technology, design, and value. With momentum building across our EV, HEV, and ICE offerings, we expect this strong trajectory to continue.”
Electrified Vehicle Performance – Best February Ever
Hyundai’s electrified lineup (HEV, PHEV, EV) delivered 22,357 total units, a 56% increase versus a year ago, fueled by record February performances of Santa Fe HEV, Tucson HEV and Elantra HEV. IONIQ 5, which led the charge for EVs, set new February highs in both retail and total volume.
Hyundai Motor America Reports Record-Breaking February 2026 Sales
- Total sales increased 6%; 3rd consecutive month of record total sales
- Total electrified sales climbed 56%, with EVs up 6% and hybrids increasing 79%
- Palisade family posts all-time February record with total sales up 28%
- Also best February sales for IONIQ 5, Tucson and Santa Fe
Hyundai CEO Highlights Brand Momentum and Electrified Growth
“Hyundai’s 3rd straight month of record total sales reflects the remarkable strength of our lineup and the growing confidence customers place in our brand,” said Randy Parker, President and CEO, Hyundai Motor America. “Our electrified products continue to shine, with pure EV sales up 6% year over year, HEV total sales surging 79%, and total sales gains from the all-new Palisade, which climbed 28% in February. Record-setting performances from IONIQ 5 and hybrid models, including Sonata HEV, Elantra HEV, Santa Fe HEV, and Tucson HEV, show how powerfully customers are responding to Hyundai’s technology, design, and value. With momentum building across our EV, HEV, and ICE offerings, we expect this strong trajectory to continue.”
Electrified Vehicle Performance – Best February Ever
Hyundai’s electrified lineup (HEV, PHEV, EV) delivered 22,357 total units, a 56% increase versus a year ago, fueled by record February performances of Santa Fe HEV, Tucson HEV and Elantra HEV. IONIQ 5, which led the charge for EVs, set new February highs in both retail and total volume.
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Lead Lap
Joined: Dec 2005
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Kia
https://www.kiamedia.com/us/en/media...february-sales
Seven Kia models – Telluride (+37 percent); Carnival (+31 percent); K5 (+21 percent); Niro (+20 percent); Seltos (+14 percent); Sportage (+6 percent); and K4 (+3 percent) – posted year-over-year sales increases. Carnival, Sportage, and K4 each achieved best-ever February sales records, while Telluride set a new all-time monthly sales record with 13,198 units sold, driven by the launch of the redesigned model.
“Interest in the Kia brand throughout the U.S. is growing by leaps and bounds and the all-new 2027 Telluride is the reason. Just as we launched the second-generation SUV, Telluride achieved its highest-ever monthly sales, underscoring the sustained interest in and ongoing popularity of this segment leading model,” said Eric Watson, vice president, sales operations, Kia America. “Our diverse vehicle lineup continues to attract new customers as well as maintain repeat customers, trends that we fully expect to continue.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
KIA AMERICA POSTS RECORD FEBRUARY SALES
03/03/26 ID: 24362- Telluride achieves all-time highest monthly sales within first month of nationwide 2027 model year availability
- Seven Kia models post year-over-year sales increases – Carnival, Sportage, and K4 achieve best-ever February sales records
- Hybrid models deliver best-ever February sales, up 53 percent year-over-year
Seven Kia models – Telluride (+37 percent); Carnival (+31 percent); K5 (+21 percent); Niro (+20 percent); Seltos (+14 percent); Sportage (+6 percent); and K4 (+3 percent) – posted year-over-year sales increases. Carnival, Sportage, and K4 each achieved best-ever February sales records, while Telluride set a new all-time monthly sales record with 13,198 units sold, driven by the launch of the redesigned model.
“Interest in the Kia brand throughout the U.S. is growing by leaps and bounds and the all-new 2027 Telluride is the reason. Just as we launched the second-generation SUV, Telluride achieved its highest-ever monthly sales, underscoring the sustained interest in and ongoing popularity of this segment leading model,” said Eric Watson, vice president, sales operations, Kia America. “Our diverse vehicle lineup continues to attract new customers as well as maintain repeat customers, trends that we fully expect to continue.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
- The all-new 2027 Telluride Hybrid began production at the Kia Georgia plant in West Point – which recently produced its five millionth vehicle, a milestone that was commemorated at an event attended by Brian Kemp, governor of Georgia. The occasion underscored Kia’s continued investment in advanced manufacturing capabilities and its long-term commitment to innovation and growth in the United States.
- The 2026 Kia K4 compact sedan was named MotorWeek’s Drivers’ Choice for Best Family Car in 2026. The K4 was recognized for its dynamic styling, spacious interior, advanced technology and standard ADAS features.
- The Kia EV9 was honored with two high-profile industry awards from Cars.com and Kelley Blue Book:
- The 2026 EV9 was named the Cars.com Best Electric Vehicle, marking the second consecutive year the three-row electric SUV has been awarded the honor. This recognition builds on the EV9’s recent designation as Cars.com’s Top 3-Row EV Pick reflecting its leadership in range, charging performance, family friendly design and overall EV excellence.
- For the third consecutive year, the Kia EV9 was once again the “Best 3-Row Electric Vehicle” according to the experts at Kelley Blue Book. In making their decision, the editors highlighted EV9’s compelling combination of price, power, range, design and available technology.
- Five Kia models were named winners of the 2026 Car and Driver Editors’ Choice awards, which recognizes vehicles that deliver top-notch performance, value, and driving enjoyment within their respective segments. All five Kia vehicles are repeat honorees from last year, including the K5 sedan which has earned a spot on the list every year since its debut as a 2021 model.
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- Minivans: 2026 Kia Carnival and 2026 Kia Carnival Hybrid
- Electric Compact SUV: 2026 Kia EV6
- Electric Mid-size SUV: 2026 Kia EV9
- Mid-size Family Sedan: 2026 Kia K5
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Lead Lap
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Honda Acura
https://acuranews.com/en-US/releases...trified-models
American Honda
YTD
# # #
American Honda Posts Strong February with Balanced Sales of SUVs, Passenger Cars and Electrified Models
March 3, 2026- American Honda sales totaled 108,162 units in February up 1.1%, overcoming the impact of additional major winter storms in the Northeast with strong, balanced sales of SUVs, passenger cars and electrified models.
- Sales of affordable passenger cars, up 11.3% in 2026, bolster overall sales increase.
- Honda brand February sales totaled 97,226 units, up 0.6% YTD, driven by record sales of hybrid-electric models and strong demand for SUVs and passenger cars.
- Honda set an all-time February sales record of 30,671 hybrid-electric vehicles, based on sales of the CR-V, Accord and Civic hybrid models along with the all-new Prelude hybrid sports coupe.
- Passenger car sales totaled 29,490 units for an increase of 8.9% in February, led by the Civic with over 18,000 units and Accord at nearly 11,000 units.
- SUV sales were led by CR-V, reaching 31,625 units. Passport posted its best February ever on sales of 4,746 units with TrailSport models accounting for over 80% of model mix. The recently updated Pilot logged a strong month with sales of 10,460 units and the HR-V contributed just under 10,000 units.
- The Honda Odyssey minivan (5,879) and Ridgeline (3,976) also enjoyed strong February sales.
- Acura brand posted its best February sales in 5 years, totaling 10,936 units, up over 17% YoY and up 10.8% in 2026.
- Acura SUVs sales topped 8,800, up 17.5% YoY, their best total since 2021.
- MDX continued to lead Acura brand sales in February (3,670 units), up 6.0% YoY.
- Acura gateway products continued to bring in new buyers to the brand, with ADX posting February sales of 2,830, and Integra reaching 1,785 units, with each model leading its respective segment in retail sales.
American Honda
YTD# # #
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Lead Lap
Joined: Dec 2005
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Subaru
https://media.subaru.com/pressreleas...ary-2026-sales
March 3, 2026 Camden, N.J.
SUBARU OF AMERICA REPORTS FEBRUARY 2026 SALES
- Best-ever February for Forester
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru and our retailers remain focused on earning customer trust with the safest, longest lasting, and most affordable vehicles available on the market today. Our versatile lineup is designed to meet a wide range of budgets and needs – from daily commutes, to carpools, to weekends spent accessing the outdoors. With that combination of value and dependability, we’re well-positioned to build momentum in the months ahead.”
Following Forester's top-seller position in February, Crosstrek ranked second with 11,480 vehicles sold, and Outback sold 8,787 vehicles as all-new 2026 Outback models continue to arrive at retailer locations nationwide.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Even as winter storms swept across the country, Subaru retailers were there to match drivers with the vehicles they trust – backed by a customer experience that truly stands out. Our growing portfolio of gas, hybrid, and electric models delivers the safety, reliability, and versatility that Subaru is known for, along with the performance and value today’s drivers expect.”
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Lead Lap
Joined: Dec 2005
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From: NC
Mazda
https://news.mazdausa.com/2026-03-03...can-Operations
Mazda Reports February Sales Results
IRVINE, Calif., March 3, 2026 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total February sales of 33,497 vehicles, flat compared to February 2025. With 24 selling days in February, compared to 25 the year prior, the company posted an increase of 4 percent on a Daily Selling Rate (DSR) basis.
View File Download File
Mazda North American Operations Feb Sales
Sales highlights include:
- 2nd Best February Total Sales ever
- Best February Retail Sales since 2020 for Mazda 3
- Best February Total Sales ever for both CX-50 ICE and Hybrid
Mazda Motor de Mexico (MMdM) reported February sales of 8,321 vehicles, a decrease of 11 percent compared to February last year.
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