January 2026 Sales Thread
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Lead Lap
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January 2026 Sales Thread
https://www.hyundainews.com/releases/4693
“Hyundai delivered a powerful start to 2026, achieving the best January in our history. Despite challenging weather conditions across the country, our teams and dealers continued to meet customer demand, driving total sales up 2% year over year,” said Randy Parker, president and CEO, Hyundai Motor North America. “Hybrid demand was the star of the month, up more than 60%, showing just how strongly customers are embracing the strength, efficiency and advanced technology of our electrified lineup. This momentum gives us a powerful springboard into 2026 as we continue to expand choice and deliver the vehicles customers want most.”
January 2026 Sales
- Total sales increase 2%; best January ever
- Hybrid total sales surge 60% driving Hyundai’s electrified momentum
- All-new Palisade delivers standout results; total sales up 29%
- Santa Fe HEV total sales jump 43%
“Hyundai delivered a powerful start to 2026, achieving the best January in our history. Despite challenging weather conditions across the country, our teams and dealers continued to meet customer demand, driving total sales up 2% year over year,” said Randy Parker, president and CEO, Hyundai Motor North America. “Hybrid demand was the star of the month, up more than 60%, showing just how strongly customers are embracing the strength, efficiency and advanced technology of our electrified lineup. This momentum gives us a powerful springboard into 2026 as we continue to expand choice and deliver the vehicles customers want most.”
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Lead Lap
Joined: Dec 2005
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From: NC
Hond Acura
https://acuranews.com/en-US/releases...-to-start-2026
American Honda Weathers Winter Storms to Post Strong Sales to Start 2026
February 3, 2026- American Honda sales totaled 98,594 units in the 1st month of the year, up 1.9% YoY, despite the severe winter weather in the latter half of the month impacting strong Honda and Acura markets in the Northeast and Southeast United States. The Honda and Acura brands continue to benefit from strong sales across light truck and passenger car models, along with Honda hybrid-electric vehicles.
- Honda brand January sales totaled 89,575 units, driven by strong sales of light trucks and passenger cars.
- Honda SUV sales were led by CR-V (27,019), with hybrid sales topping 55% of the mix. Strong performances from Pilot (9,607) and HR-V (9,488) as well as the Odyssey with sales of 5,334 units, pushing total monthly light truck sales to 60,057 units.
- The Passport posted record January sales, with 63.5% YoY growth on 4,320 units, and TrailSport models continuing to account for over 80% of the mix.
- Honda passenger car sales totaled 29,518 units, up over 14%, led by Civic with 16,563 units. Civic hybrid set a new January sales record and the all-new Prelude, which continues its nationwide rollout, logged 216 units for the month. Accord sales reached 12,739 units, marked by a 31.8% YoY increase in sales of more affordable gas-powered trims. As consumers seek more affordable options, Honda’s award-winning sedans and hatchbacks are proving very popular.
- Acura brand sales totaled 9,019 units in January, up 3.8% from January 2025, driven by strong SUV sales, up 5% year over year.
- Acura gateway products continued to lead their segments in retail sales, with ADX posting January sales of 2,387, and Integra reaching 1,362 units.
- Solid sales of Acura SUVs topped 7,000 units led by MDX with monthly sales of 2,986 units, up 0.7% YoY.
American Honda
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Lead Lap
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Kia
https://www.kiamedia.com/us/en/media...-january-sales
KIA AMERICA CONTINUES WINNING STREAK WITH RECORD JANUARY SALES
02/03/26 ID: 24282Fast Start to 2026 Extends Kia’s Record-Breaking Sales Run- Following best-ever annual sales in 2025, total January sales increased 13 percent year-over-year
- Carnival, Sportage, K5, Telluride, Seltos and K4 each post January records
- Sales of all electrified models and SUVs set new January records
Six Kia models – Carnival (+60 percent); Sportage (+23 percent); K5 (+8 percent); Telluride (+7 percent); Seltos (+6 percent) and K4 (+2 percent) – posted best-ever January sales and sales of Kia’s electrified models (+45 percent) and SUVs (+14 percent) also set new January sales records.
“Building on 3 straight annual sales records, January’s record performance shows that Kia is not slowing down as the brand’s strategy of giving customers everything they need and more than they expect across a variety of segments and powertrains attracts more and more new customers,” said Eric Watson, vice president, sales operations, Kia America. “With the all-new flagship 2027 Telluride SUV, now available with a hybrid variant, and the highly anticipated K4 hatchback arriving in showrooms soon, 2026 will once again prove the value of offering a balanced lineup to U.S. customers and we are confident that our upward trajectory will continue.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
- Pricing for the upcoming all-new 2027 Kia Telluride 3-row SUV (ICE), starting at $39,190[1] for a FWD LX trim.
- Seven Kia models earning top honors in the 2026 U.S. News & World Report Best Cars for the Money Awards, including:
- Best Midsize Electric SUV for the Money: 2026 Kia EV9
- Best Midsize Three-Row SUV for the Money: 2026 Kia Sorento
- Best Midsize Hybrid SUV for the Money: 2026 Kia Sorento Hybrid
- Best Compact Hybrid SUV for the Money: 2026 Kia Sportage Hybrid
- Best Compact Plug-in Hybrid for the Money: 2026 Kia Sportage Plug-in Hybrid
- Best Subcompact Hybrid SUV for the Money: 2026 Kia Niro
- Best Compact Car for the Money: 2026 Kia K4
- The 2026 Kia K4 Hatchback went on sale this month, joining the 2027 Kia Telluride in showrooms nationwide.
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Lead Lap
Joined: Dec 2005
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From: NC
Subaru
https://media.subaru.com/pressreleas...ary-2026-sales
February 3, 2026 Camden, N.J.
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “As we kick off 2026, Subaru retailers understand that safety and trust matter to our customers more than ever before. The award-winning Subaru Forester delivered its best January ever, and with the full model line, including Hybrid and Wilderness, now being assembled in Lafayette, Indiana, our brand is well-positioned to meet what people are looking for.”
Following Forester's top-seller position in January, Crosstrek ranked second with 11,296 vehicles sold. Outback sold 8,283 vehicles as retailers worked to transition from the remaining 2025 models while more of the all-new 2026 Outback models continue to reach locations nationwide.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “January brought major winter storms that blanketed much of the country and led to temporary closures at many locations, yet Subaru retailers delivered another standout month. Their resilience and industry-leading customer service shine through no matter the conditions. With a rugged, reliable lineup spanning gas, hybrid, and fully electric vehicles, Subaru is poised for continued growth and ready to help every customer find their ideal match.”
February 3, 2026 Camden, N.J.
SUBARU OF AMERICA REPORTS JANUARY 2026 SALES
- Best-ever January for Forester
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “As we kick off 2026, Subaru retailers understand that safety and trust matter to our customers more than ever before. The award-winning Subaru Forester delivered its best January ever, and with the full model line, including Hybrid and Wilderness, now being assembled in Lafayette, Indiana, our brand is well-positioned to meet what people are looking for.”
Following Forester's top-seller position in January, Crosstrek ranked second with 11,296 vehicles sold. Outback sold 8,283 vehicles as retailers worked to transition from the remaining 2025 models while more of the all-new 2026 Outback models continue to reach locations nationwide.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “January brought major winter storms that blanketed much of the country and led to temporary closures at many locations, yet Subaru retailers delivered another standout month. Their resilience and industry-leading customer service shine through no matter the conditions. With a rugged, reliable lineup spanning gas, hybrid, and fully electric vehicles, Subaru is poised for continued growth and ready to help every customer find their ideal match.”
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Lead Lap
Joined: Dec 2005
Posts: 4,418
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From: NC
Mazda
https://news.mazdausa.com/2026-02-03...-Sales-Results
Mazda Reports 3rd Best January Sales Results
- Share article:
IRVINE, Calif., Feb. 3, 2026 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total January sales of 28,958 vehicles, a decrease of 14 percent compared to January 2025. With 26 selling days in January, compared to 25 the year prior, the company posted a decrease of 17.3 percent on a Daily Selling Rate (DSR) basis.
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Mazda Reports 3rd Best January Sales Results
Sales highlights include:
- 3rd best January sales with 28,958 vehicles sold.
- Best-ever January sales of CX-50 sales with 10,415 vehicles sold.
Mazda Motor de Mexico (MMdM) reported January sales of 8,704 vehicles, an increase of 11 percent compared to January last year.
About Mazda North American Operations
Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.
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