Read this the other day, then actually watched a YT video on it as well. Transaction price is up 61% in the last 5 years. Sales are down 34% in the last 5 years. A high end Grand Wagoneer L series III is well over $100k MSRP... for a Jeep product. The below video looks at that exact model and shows a 630 day supply in Miami, FL - and only 1 vehicle sold in the last 45 days. That's in a city with a substantial number of people with wealth. It sounds like they have several models that are just not moving like expected (ex: Gladiator). So...are they in trouble?

One source:

 

I'd be more worried about Chrysler than Jeep lol

 

They’ll be fine long term. They got a new brand ceo last summer, the new Stellantis NA COO just recently started, and he that same guy just reorganized the NA sales leadership. Jeep has also started dropping MSRPs on the Gladiator and Grand Cherokee. There will be changes coming to correct their strategy.

That being said, the next generation ICE Cherokee and Compass will be very telling as to if Stellantis understands the market correctly. The Wagoneer S and Recon are interesting but EVs aren’t going to set sales on fire in the immediate future.

 

Lol, seems like standard fare Youtube clickbait material to me. But what do I know, I refuse to click on it haha.

 

Haha I didn’t click it either. I just know their sales were down in 2023.

 

You can thank the wildly popular Ford Bronco for at least some of the troubles Jeep may be having. In my area, even though it is not an area conducive to much off-roading (most of the area is paved over), Broncos are multiplying like rabbits.

 

Nah, the title looks like clickbait but the content is good. It's a father/son team - the dad spent over 40 years in the car business. They do a lot of educational videos explaining how to negotiate your deal, how leases work, etc. I've watched probably a dozen of their videos over the last couple months and like them. It's why they popped up in my feed on my homepage!

 

Jeep in trouble? I doubt it. $100k+ Grand Wagoneers sell like hotcakes around here. As most know, the big SUVs are huge for profit margins.

 

If that's the case, then they're more or less ONLY selling them in Knoxville. Sales have been abysmal, less than 10k total last year nationwide across the entire Grand Wagoneer lineup, only a small fraction of which are >$100k (likely less than 2k units nationwide). The ancient and abysmal Nissan Armada sells 2.5x as many. As noted in the first post, moving only one unit in a 45-day window in one of the biggest-money car markets in the country is not exactly a success story.

 

WTF. They're everywhere, wood paneled ones and all!!!

 

I assume you're talking specifically about the Grand Wagoneer with that <10k number, as the Wagoneer + Grand Wagoneer (same vehicle if you recall) sold 39,096 in 2023. And the Nissan Armada is leaving dealer lots at truly bargain basement prices and competes with the Wagoneer version directly anyways.

Yeah, I'd imagine they sell well in your area. They should be selling even more but it's not as bad as what geko29 posted.

 

I have a few deceased family members who would be going insane to see the GW back and that you can get White with wood paneling.

I spent lots of my youth in that thing, white with the wood. My aunt and uncle LOVVVVVVVVED it, never got rid of it until it just quit. I rode down to Vols football games in the back of that for a decade.

 

Those guys make doom and gloom auto industry videos, that’s literally all they do. I wouldn’t take anything they say too seriously.

 

You're using personal anecdotal evidence against actual statistics.

Here's a fairly recent graph that shows how badly jeep is selling using days on lot as gauge.

Toyota, Honda and Lexus are the fastest selling

https://www.coxautoinc.com/wp-conten...ry-chart-1.jpg

 

I think the bigger problem here is if Jeep is in trouble...isn't Stellantis in trouble?

At least here in the US, Jeep is their ATM machine.