That duo is awful. Pure panic and hype videos. Once you've heard some of their inside info on how to buy, the rest is all repitive garbage.
As far as Jeep, there are other sites that say the Gladiator has sold for MSRP or above for some time. Maybe now things have cooled off, but I wouldn't discount the brand just yet.
I'd be more concerned about brand reliability, which is known to be at the bottom.

 

Gladiators and high spec wranglers here still have markups.

 

Markups or not, the Wrangler's big problem, right now, is that the Bronco is talking a LOT of sales from it.

 

JEEP is in big trouble if it's waiting on customers like me. Lol

I'd buy the full size Bronco first.

JEEP makes nice stuff but I've never pulled the trigger for one reason or another.

 

This makes a lot of sense to me. Its my gut feeling that most of the Wrangler's sold are mall crawlers, and the Bronco likely is a more refined everyday car while still having the off-road credentials that the owners seek.

 

If sales were an issue, there wouldn't be markups.

 

The Bronco taking sales really isn't their biggest issue. Their compact offerings are either dead (Renegade, Cherokee) or uncompetitive (Compass), their midsize SUV didn't have a great supply of base trims on lots (Grand Cherokee) in 2023 so the only ones readily available had high prices, the Gladiator's price increases made turned away prospective buyers, and the Wagoneer/Grand Wagoneer also suffer from ambitious pricing and polarizing styling. They're not doomed, but there's plenty to fix.

The Wrangler sales have been impacted by the Bronco but that's not where Jeep has the biggest issues. Anyways, here's a snippet from Stellantis CEO Tavares on where they need to focus in 2024: Stellantis CEO Tavares shares a list of things to do better in 2024 (freep.com)

 

Bronco sales also dropped in 2023, though not nearly as much as the Wrangler. Wherever the Wrangler's sales went, they didn't go to Ford.

 

We were looking at the Grand Cherokee L two years ago then I started reading about the issues with the infotainment system and transmission issues. Kind of drove me away from it.

As far as the Youtuber father/son duo, I watched a lot of their videos when they first started. Once they got a following, they got into selling warranties and memberships to help with purchases/leases. They had really good insights for the whole process and it was a fun watch.
I lost interest when one week they would say it's a good time to buy a car and the next week it would be don't buy but wait. They would just repeat this for weeks. It became too clickbait.

 

I know that. It's the same thing like half of you guys didn't believe me when I tell you how many 100-200s there are around here. Both LC and LX. Apparently the South loves their 200s and huge BOFs. I know I do. It's against the grain, at least West Knoxville.

I NEVER would have guessed the GWs aren't selling based on how many I see here. Never. That's worth noting, and I guess it's also what my point is.

 

Its not that we don't believe you, its that we know that doesn't mean anything in the grand scheme of national or global sales.

 

Lol..... so do I. I've agreed with that many times.

Many of the sales must be regional. I passed not one but two LXs both my gen yesterday just from the street to get to the first stoplight leaving my house.

 

Then whats the purpose of continuing to mention it when we discuss national sales figures?

 

Because I've basically been called a liar when I said there are tons around here. "They only sold 4500.... no way can you see that many..."

 

I think you see them everywhere because you like them, as we've discussed before there is a psychological construct at play here. There are probable more here than I see because I don't like them and they don't grab my attention like they do you.

You have absolutely used what you see in your area though as an argument that the data we have discussed about sales is wrong, that lots of people buy big engines because the ones you see are the big engine even when we have the take rates right in front of us