That is not Toyota's reasoning.
Toyota's reasoning is that they are cautious about the market's response to EV's, and they want to see what the market's response is like.
Hyundai only sold 6.8 million units last year; Toyota sold 10.5 million vehicles.
Hyundai's equity was only US$62 Billion last year; TMC's was nearly US$200 Billion.
Thus, TMC sees things differently.

 

I don't recall it ever being okay to lie to your investors regardless of the reason. It's funny how this super cool secret warchest-hiding imaginary version of Toyota you have involves them committing fraud.

If Toyota could have made a better EV than Tesla or anyone else, they would have. But the BZ4X speaks for itself, and that is why these fantasies are rampant instead of engaging reality.

 

TMC had 10.5M units last year.
They top the world with US$200B in equity.
The bZ was co-developed with Subaru.
Panasonic only poured US$1.6B into their joint venture with Tesla in Nevada.
TMC poured US$13.6B into their 51:49 joint venture with Panasonic in Japan.

I don't think TMC will have sleepless nights.
Just enjoy your Hyundais.
If you love Teslas, buy one today...

 

LOL at shifting the blame to Subaru- it's on Toyota's platform, using their software and motors. But all can be fixed with more dreams and wishlists.

By the way, I'm not sure where you're getting your news because Tesla and Panasonic are about to build another $4 billion battery plant in the U.S.

 

I never used to agree with it. But, TMC approach to build hybrids makes more sense. Use of battery resources is more effective

And that is not a lot of Hyundai hybrids. I thought they would have sold many more.

 

Toyota is cautious... Well, Tesla makes as much money as Toyota in some quarters despite selling 8x fewer vehicles. In fact, Tesla basically only sells 2 vehicles.
The Model Y is the highest revenue vehicle in the world. It will likely be the #1 selling vehicle in the world this year, unseating the Corolla. The Corolla is low price low margin; the Y is high price high margin.

 

What world, exactly, are they topping?

 

They can't tell you, otherwise they will spoil their secret plan

 

Yes, initially you are right about Tesla's profit margin.
However - long term - the EV competition ramps up - prices fall - and profit margins fall.

PS. Worse, later the Chinese el Cheapos flood the market, and profit margins fall again.

 

The automotive industry.

Btw, equity is total assets less total liabilities [debts].

 

first there's only so much elasticity in pricing because companies have to make money to stay in business in the long run* (obviously startups like rivian are still burning cash like a crazed coke addict in a casino).

second tesla has been laser focused on lowering costs, i would say more than any other car maker. they get massive scale and doing wild things like trying to build an entire car from a handful of huge and complex castings, a battery pack, some glass and pleather.

 

So on top of the TMC US13.6 billion dollar Panasonic venture in Japan, there is a US$4 billion dollar plant in the US - yes I know.
This is what I mean.
TMC were late to the party - hence they keep low key [ie they act modest] - but in the near future, TMC will have plenty of batteries for EV's.
No need to worry about TMC - they're doing well, and they have plenty of cash.
In fact, TMC has the most liquid cash amongst the automakers.

On another topic:
Top 11 Richest Car Companies in the World 2022 | Test N Drive

 

I think TMC has plenty of batteries coming up the pipeline, and TMC is one of the most efficient - hence their current number 1 spot of 10.5M vehicles last year, with the automotive industry's leading equity of nearly US$200B.

 

I think this is the point @peteharvey that's you are overlooking and not factoring in. Tesla is continuing to streamline the process and cut costs. This gives them the ability to make further price cuts in the future if needed and continue investing in factories. Right now ZERO automakers have this ability. Maybe in 5 to 10 years from now, but that may be too late by than. But anything can happen, but at this point every automaker is at a huge disadvantage competing with Tesla

 

Can you prove that? Some sources please. "I think" doesn't cut it. And to your second statement....you seem to be repeating this over and over without any citations or references. If they were so efficient, they wouldn't be #51 when it comes to market Cap while Tesla is #8 (Toyota $192.B while Tesla is $612B market Cap)