IS - 2nd Gen (2006-2013) Discussion about the 2006+ model IS models

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Old 06-06-07, 11:28 PM
  #31  
llamaboiz
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Originally Posted by socalJD
"In fact, the IS program was something of a band-aid approach to Lexus's 'BMW problem' ....blah blah blah
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Old 06-06-07, 11:32 PM
  #32  
javyLSU
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We're all assuming that what 'IS' meant for the 1st Gen hasn't changed for the 2nd Gen... As we all know, they're completely different cars. I'm not doubting your source, JD - but that book is a 3rd party publication written by a Chester Dawson, a reporter, not from Lexus. The 2nd Gen IS has repeatedly been refererred to as "Intelligent Sport." As has been posted already, it's currently quoted as such on the Lexus website itself. I wouldn't doubt if the very concept of 'IS' changed from "International Sedan" to "Intelligent Sport" with the redesign of the car.

From the Lexus website 'IS Overview' video:



Javier

Last edited by javyLSU; 06-06-07 at 11:45 PM. Reason: Added picture
Old 06-07-07, 12:04 AM
  #33  
socalJD
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^^^ Fair enough. The 2IS IS a completely different beast than the 1IS. Lexus is known to subtley modify things to fit their current marketing strategies. Just like the tagline 'The Relentless Pursuit . . .' evolved into 'The Passionate Pursuit . . .' whatever, as long as they keep up the evolution (IS-F, LF-A, etc) I'll go along for the ride . . .
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