The RX 330, Lexus’ newly designed mid-size SUV, offers a hopeful start for its manufacturer in 2004. With several other SUV’s competing in its class, Lexus has come up with many innovative ideas to help promote the new vehicle. Available in April of 2003, the RX 330 will most likely be one of its manufacturer’s […] More »
By: spinaltoad | February 8, 2006
Sometimes helping might not be the best way to show your appreciation towards something. For example by setting up a dedicated enthusiast site for car for trucks might put you into jeopardy after all.
By: spinaltoad | February 8, 2006
After the dip in 2001, the media ad spending amount will most likely break the $8 billion mark this year, which is up from the $7.7 billion last yearr, 8 percent below that of 2000. For the first 9 months, the total amount spent on auto ad advertising is already at $5.9 billion. With the […] More »
By: spinaltoad | February 8, 2006
With the rapid growth of the Internet a lot of automakers already started to use the Internet to communicate with their dealerships. However, Toyota Motor Sales USA Inc decides that it is not the best way to go.
By: spinaltoad | February 8, 2006
There has been a lot of study on the satisfaction level from the customers' point of view against dealerships, automakers, etc. But few have talked about dealership satisfaction against the manufacturer. Not too long ago JD Power and Associate has finished their Dealer Attitude Study and it shows that for the second straight year, Lexus […] More »
By: spinaltoad | February 8, 2006
Well guys, some of you may have already seen the new Lexus commercial. Starting November 18, Lexus has launched the official advertising campaign of the all new GX470. This time around Lexus put in around 35 million for the national broadcast and cable TV campaign, with the theme “A new kind of adventure begins.”
By: spinaltoad | February 8, 2006
Sometimes you don’t really need to create new stuff to make a successful advertising campaign. Two years ago a little billboard at a car show in Detroit reads “they don’t write songs for Volvo,” and that inspired Campbell-Ewald, coz’ Americans do write songs for one of their clients, Chevrolet. So Campbell-Ewald started to research for […] More »
By: spinaltoad | February 8, 2006
