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There’s lots of rumors flying around Lexus and Toyota at the moment, so take this for what you will. But it all sounds promising in theory.

Here’s a quick breakdown of what Lexus has coming down the pipeline for the next few years.

Why would you have a boring, old startup image on your Lexus when you could freely and easily have a photo that totally personalizes your ride?

Commercials for Lexus have time and time again been entertaining and fun. Here are some that pushed the bar for automotive ads.

Some Lexus dealerships have been experimenting with no-haggle pricing. Well, now that we’ve had some time to judge, just how well is the experiment going?

A black IS F lines up next to a silver E90 M3. V8 versus V8 in a Shift S3ctor sanctioned battle at the airstrip.

Back in January, when the LC 500 was first debuting, we wrote about the possibility of seeing an LC F version sometime down the road. Well, now we’re getting a better idea of when that will be. And it’s not soon.