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"We designed the UX to appeal to buyers in their 30s who seek not only what is new and exciting, but what is also relevant to their lifestyles."
Well, they did a good job because my wife and I just turned 30, live in the city near Los Angeles, and we're very interested. We don't do a lot of driving since everything we need is close by including our extended families. We're typical Millennials that feel the need to keep up with the Joneses to a certain extent and I feel Lexus perfectly executed this car to target my generation!
We need at least an SUV for our first son due this year anyways. Perfect timing, but definitely well executed in terms of design, marketing, and timing by Lexus.
04-13-18, 07:51 AM
Lexus Launches All-New UX Compact Crossover
