Lexus Sales for 2010
Thread Starter
Lexus Test Driver
Joined: Dec 2009
Posts: 1,146
Likes: 7
From: AZ
Lexus Sales for 2010
These are some quick numbers as posted by Automobile Magazine.
This is 2010 compared to 2009.
Lexus +7%
Winners
GX +164%, redesign paying off here, as with 4Runner twin
HS +60%, full-year figures look good, but recent numbers do not: down 41% in December, for instance
Losers
SC430 -54%
IS -10%
GS -4%
ES +1%
RX +3%
Interesting they call the RX a loser with a 3% increase in sales. I think any increase would be a good thing in this economy.
This is 2010 compared to 2009.
Lexus +7%
Winners
GX +164%, redesign paying off here, as with 4Runner twin
HS +60%, full-year figures look good, but recent numbers do not: down 41% in December, for instance
Losers
SC430 -54%
IS -10%
GS -4%
ES +1%
RX +3%
Interesting they call the RX a loser with a 3% increase in sales. I think any increase would be a good thing in this economy.
Intermediate
Joined: Nov 2010
Posts: 390
Likes: 5
From: OR
I assume that Lexus sales were dissapointing for the RX model in comparison to the competition, since the Luxury SUV sales were + 26 % over 2009 figures ?
http://online.wsj.com/mdc/public/pag...tml#autosalesB
http://online.wsj.com/mdc/public/pag...tml#autosalesB
Guest
Posts: n/a
These are some quick numbers as posted by Automobile Magazine.
This is 2010 compared to 2009.
Lexus +7%
Winners
GX +164%, redesign paying off here, as with 4Runner twin
HS +60%, full-year figures look good, but recent numbers do not: down 41% in December, for instance
Losers
SC430 -54%
IS -10%
GS -4%
ES +1%
RX +3%
Interesting they call the RX a loser with a 3% increase in sales. I think any increase would be a good thing in this economy.
This is 2010 compared to 2009.
Lexus +7%
Winners
GX +164%, redesign paying off here, as with 4Runner twin
HS +60%, full-year figures look good, but recent numbers do not: down 41% in December, for instance
Losers
SC430 -54%
IS -10%
GS -4%
ES +1%
RX +3%
Interesting they call the RX a loser with a 3% increase in sales. I think any increase would be a good thing in this economy.
GX is right, all new and even with recall surpasses sales figures
HS is actually a huge flop selling at 50% of its sales goal. It just up in volume b/c in 2009 it was only on sale for 4 months.
SC is discontinued until the new model comes, they are not building any
IS is only down 10% pretty good for an older car
GS is only down 4% awesome for an older car and 450h/460 are special order only
ES is flat which is good for an older car
RX is incredible and sold 95k units last year, no other luxury SUV is close
If anyone is interested here are sales figures. We do them every month.
https://www.clublexus.com/forums/car...uto-sales.html
Here are two SUV classes for example
Cute-Ute
Q5- 2,473 up 70.5% YTD 23,518
GLK- 1,684, down 30% and YTD 20,946
RDX- 1,540 and YTD 14,975 up 48.5% YTD
XC60-
EX- 903 and YTD 8,312
X3-849 and YTD 6,075 on the way out
Mid Ute
RX- 12,090 wow up almost 5k from last month, and YTD 95,790
Enclave- 6,634 Almost doubled sales from last month YTD-55,426
MDX- 5,887 and YTD 47,210 up 52% but behind the 2 GM cars YTD now
SRX- 5,865 and YTD-51,094 sales up 152.5% from last year
X5- 3,939 and YTD 35,776 up 32%
M class- 3,783 up 15% YTD 29,698
MKX- 2,261 and YTD 21,932
GX- 2,246 up 900 units from last month, YTD 16,450, up 165% and surpasses sales goal
RR Sport - 1,442
Cayenne- 1,109 ytd 8,343
XC90-
FX- 1,175, down 5.5% YTD 10,420
LR4 - 928
Toureg- 806 and YTD 4,713
X6- 859 and YTD 6,257 up 30%
ZDX- 253 and 3,259 sold for first 12 months, 48% short of sales goal
Intermediate
Joined: Nov 2010
Posts: 390
Likes: 5
From: OR
In addition, looking at % increase/decrease in any one year maybe very misleading, and it is probably better to look at a few-years trend to get a better picture of the vehicle's relative status and competition comparison. If one looks at the Lexus RX vs. Acura MDX (which in the near past has been the nearest competition to the RX), the sales figures and % change from the previous year are as follows:
Year Lexus RX (% change) Acura MDX (% change)
2007 103,340 (------) 58,606 (------)
2008 84,181 (- 18 %) 45,377 (- 23 %)
2009 93,379 (+ 11 %) 31,178 (- 31 %)
2010 95,790 (+ 3 %) 47,210 (+ 51 %)
Change from 2007 - 2010:
Lexus RX: (- 7.3 %)
Acura MDX: ( - 19.4 %).
Year Lexus RX (% change) Acura MDX (% change)
2007 103,340 (------) 58,606 (------)
2008 84,181 (- 18 %) 45,377 (- 23 %)
2009 93,379 (+ 11 %) 31,178 (- 31 %)
2010 95,790 (+ 3 %) 47,210 (+ 51 %)
Change from 2007 - 2010:
Lexus RX: (- 7.3 %)
Acura MDX: ( - 19.4 %).
Last edited by LexFather; Jan 7, 2011 at 09:31 PM.
Trending Topics
Driver
Joined: Aug 2010
Posts: 195
Likes: 0
From: TX
In reallity who cares on sales figures in general. I am happy with my RX and purchased it not knowing any of the yearly figures. I just looked at all my options and compared the vehicles themselves in relation to my family's needs. The RX won hands down for me.
ClubLexus Stories
Celebrating Lexus & Toyota from Around the Globe
10 Lexus Bargains That are Cheaper Than a New Toyota RAV4
Joe Kucinski
8 Weirdest Things Lexus Has Ever Built
Verdad Gallardo
10 Lexus Designs That Have Aged Like Fine Wine
Verdad Gallardo
8 Tips for Improving Your Hybrid or Plug-in Hybrid's Efficiency!
Michael S. Palmer
10 Best Lexus Models No One Remembers
Joe Kucinski
TRD Off-Road Premium: Best 2026 4Runner, Except This One Thing
Michael S. Palmer
Top 10 Lexus & Toyotas to Drive Before You Die!
Joe Kucinski
Top 10 Lexus/Toyotas With The LEAST 5-Year Depreciation
Joe Kucinski
Lexus LC500 Convertible Auction: A Preview of Rising Values?
Brett Foote
Intermediate
Joined: Nov 2010
Posts: 390
Likes: 5
From: OR
I agree with that statement, but I imagine the car companies care a great deal about the sales figures. In 2002, I chose the Acura MDX over the Lexus RX300. In 2010, I chose the RX 450h over the 2010 Acura MDX. Tastes and selection changed over time for my preferences.
Driver
Joined: Aug 2010
Posts: 195
Likes: 0
From: TX
I hope they care enough to put out a good product. Looks like Lexus has done great for a while now except for that short period.
Thread
Thread Starter
Forum
Replies
Last Post
BobThorton
RX - 3rd Gen (2010-2015)
15
Jun 15, 2012 08:40 AM
Gojirra99
Car Chat
33
May 8, 2009 10:13 PM
