lol. that can be repaired at home for like less than $5.
that is super minimal rash. id start with a piece of 2000 grit wet/dry sand paper.
if 2000 doesnt work, just go one or a few grades COARSER.

and they have like $5 touch up paints

 

If you want it to look professional have your dealer or their detail person do it; they fill it and color match and clear it and it looks like new. Very hard to color match because I spoke to their wheel repair person and he said many variations in the "superchrome" that is also darker on the "F": sports; I will have a pro do mine !

 

remember, 'professionals' had to start somewhere too. its really easy, ive done it before on a few wheels. it comes in real handy if you accidentally curb a rental cars wheel. a little sanding and you wont have to worry about them charging you.

i myself wouldnt worry about having it clearcoated, you wouldnt be able to tell unless one was up close and personal with the wheel and again, that is caring too much. that is just too much for a stock wheel.

$50 is way too much to spend to repair that tiny curbage