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It looks like you don't understand how this works.
Denso buys their map data from Navteq, Tele Atlas and InfoUSA. These 3 rent satellite time to do the actual mapping. Lexus contracts with Denso to create their nav units. Denso programmers then create a nav interface for their customers - Lexus nav being one - and use the map data that they bought. Lexus then decides, each year, what they want to buy for their next upgrade - more poi's, more roads, more icons, etc. Everything has a cost and they can get more or less.
So, letting Navteq know what's missing there's a better opportunity of having it added in the next update.
That is good information. It would be nice if everyone who was dissatisfied with their Lexus nav system contacted these folks.