A pickup backed into my brother's car in a parking lot and bent that along with the bumper reinforcement. The black metal strip that the bumper cover clips on to and the headlight assemblies bolt into on the bottom.

Can anyone tell me what this piece is called and possibly where i can find a new one.

 

front bumper support or radiator support?

best bet is to find a junkyard

 

Bumper cover retainer . my guess.

 

It's definitely not a retainer. Retainers are the clips/pins that hold the bumper to that part.

 

Front bumper cover shim