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First of all, I have seen a bunch of them in person and the quality isn't the same. I don't like their grip design either, too wild in my own opinion. Plus by the time you add top and bottom carbon plus the F logo, it's about the same price I paid for mine minus the carbon shifter Just my opinion once again
bottom line is you change it out without the F at the bottom that is pretty weak to me. You get what you pay for , and I agree they do not all look the same. Its a nice touch and looks very classy and high end.