You might have heard, Lexus is using the movie theatre speaker systems to full effect with IS-F ads...preview here:

http://www.ncm.com/redir/inplist_ful...Z76LOQBPPU2V8S

Very nice, I wonder if Benz and BMW will react to the strong marketing Lexus is planning for the IS-F.

Wow, nice ads... can tell it has amazing sound even on stereo. I'd be nice to get the media in high def and surround sound.

I love the slow motion side-way part!
Do-li-bu-do~~~~

That's nice i love the last part...ok the whole thing!!!!

I bet that sounds awesome in a theater!

They used my car for that!

Didn't see this posted, let me know if it's a repost:

Loops through some of the commercials you'll see in theaters soon...I love how they all end - rumble-rumble-rumble:

http://www.ncm.com/redir/frame.asp?c...Z76LOQBPPU2V8S

Here is the original article at latimes.com:
http://latimesblogs.latimes.com/upto...-for-sell.html

IS-F billboards are around Chicago now!!!! I love all the hype!!!

the surround sound effect really does a good job to sell the car. seeing my computer hooked up to the home theater system i'm enjoying it without seeing it at the cinema

I went to see that movie, "Vantage Point" at an Edwards theater here in So Cal and they played the IS-F commercial about 6 times within a span of 10 mins. Each commercial was slightly different from one another but it featured the same ultrasonic blue IS-F. I have to admit, seeing the IS-F on a huge screen made it look very intimidating. Especially hearing the growl of the engine too.