What is F?
Just recently, Lexus has started a new ad campaign on the new Lexus IS-F.
"What is F?"
What does "F" mean to you?

"What is F?"
What does "F" mean to you?

Last edited by flipside909; Aug 25, 2007 at 07:55 AM. Reason: Added IS-F Promo Postcard
F could mean a lot things to many people. It could mean;
Fast
Future
First
Fun
Fleet
Fly
Female
Firm
French
Ford
Fire
F***ck
Friday
To me F means flagship. Top-of-the line, best of the best. Can't get better than this...
Fast
Future
First
Fun
Fleet
Fly
Female
Firm
French
Ford
Fire
F***ck
Friday
To me F means flagship. Top-of-the line, best of the best. Can't get better than this...
Last edited by Trexus; Aug 17, 2007 at 08:43 AM.
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From: Under an IS F since 2008
It needs to mean Fast. Not just any fast, but hair raising, goosebump inducing, squeeze-you-into-your-seat-while-you-cling-for-dear-life-to-the-steering-wheel with-a-huge-grin-on-your-face FAST.... and that means round corners too, not just in a straight line.
The next campaign should be "What the F....?"
The next campaign should be "What the F....?"
It needs to mean Fast. Not just any fast, but hair raising, goosebump inducing, squeeze-you-into-your-seat-while-you-cling-for-dear-life-to-the-steering-wheel with-a-huge-grin-on-your-face FAST.... and that means round corners too, not just in a straight line.
The next campaign should be "What the F....?"
The next campaign should be "What the F....?"
Of course, speed is in the eye of the beholder.












