Curated Content Editor

5 Reasons Why the Lexus Sriracha IS is Amazing
By Brett Foote

GSCT

I think this is a complete embarrassment to Lexus. There is no style or engineering to it - nothing but a cheesy brand tie in. Please Lexus, don't do something this lame again!

davyjordi

i completely agree. and that it was showcased at one of the nation's largest auto shows just adds to the disaster.

plex

iTrader: (11)

Exactly...

DaveGS4

iTrader: (2)

I also think it's weak sauce (boom!) but in terms of a marketing campaign to get people talking about Lexus and a Lexus model I think it's clearly a triple home run.

jkonquer

Told you the hipsters would love it.

Brahms

Yeah, but you have to admit--it's way, way cooler than the Heinz Chevy Malibu.

Rebirthing

LOL what a joke....

E46CT

Sriracha isn't even good. Or spicy. It's just extra salty liquidy ketchup with a hint of "hot" pepper flavor. It's actually quite repulsing. And I'm a hot sauce fan.

Additionally, this association gets people talking--yes. But not in a good way. For me, personally, it makes me want to disassociate myself from the Lexus brand. I want to try Audi

BostonIS

Agree that this is tacky and makes Lexus look like a cheapo sellout brand. Definitely a good marketing strategy because it gives it alot of publicity and people to talk about Lexus.

Although, I can't believe E46CT said sriracha is nasty. I do love sriracha on everything but to be exact it has to be from Huy Fong not that knockoff sriracha everyone else started making.

mjeds

saw it at the L.A. Auto show and it is ugly as sin.. even my 12 year old looked at it and laughed.

LexusfanVA

iTrader: (1)

I think it's pretty obvious that it's not a real car that will be offered but is a great marketing stunt. I don't like Sriracha but plenty do, and it grabs peoples attention. Even funnier to see all the Lexus owners on FB believe it's real and threaten to leave the brand.

jkonquer

You take that back, sir!

zhifan1

Spot on, the fact it has a thread here speaks volumes of their marketing efforts. As they say, there's no such thing as bad publicity... only awareness counts.. Heinz Ketchup next? lol...

CarlitoIS

I mean is it a advertising thing or is this a real life IS package? Will we see this on the road? I'm lost as to why this happened.