I'd love to see a featurette on the making of that commercial. I'm assuming it was done with smoke and mirrors, as I can't imagine they'd take the risk of having a stunt driver come within a second of being crushed under a falling car.

 

cool ad... but why dropping a 2GIS? should drop a C-class or BMW 3 haha...

 

I wondered that myself when I first saw it, but figured they were trying to avoid the comparison type ads.

 

Ok so im sitting there layed out on the couch relaxing for once in my life and i see my is350 on the plasma and the narrarotor goes (while a helicopter is picking up another is suspended) "can the is350 make it from here too there before we drop the other is" and theres a bullseye where the suspended one will be dropped and like a strip where the other one is reving his engine then after he makes it he slams on hsi brakes and u see all the burning rubber but like the camera angle went from the sice directly too the front wOw an amazing commercial OmggGg this commercial made me wanna go buy my car again HAHahh they came so close Big props too the marketing team at lexus
p.s. why are they so good now more people are going to buy the is URgGg HAHa

 

Not sure I understodd all of that, but there's a discussion and downloadable copy of that ad here.

Javier

 

The only issue with the commercial is all the tire squealing with the car stopping on a dry service. The car could use wider and stickier tires.

 

its to show that it is faster than a car falling at 9.8m/s^2 or until terminal velocity. they are both the same distance from the target spot. and the IS is faster than gravity with acceleration. simple physics

 

I saw that commercial yesterday. It clearly says that both cars are covering the same distance (over 4000'), and the 350 on the ground covers it quicker. The height is important since the falling car will reach terminal velocity and quit accellerating while the car on the ground will continue to accellerate. If this same comparison were done with an IS-F, the distance could be lowered for both cars.

 

but am I the only one that noticed that the drop of the black IS does not occur until the silver Lexus passes a set of painted runway markers at high speed. I suspect the following is how the Lexus' ad agency staged this event. It would actually be quite precise -

 

so my 250 is faster then gravity... if i drop a 250 and 350 from the same distance, will my 250 reach the ground faster, since i'm faster then gravity now.

 

i call false advertisement... if my 250 braked that hard, my wheel would be pitch black from all the brake dust.. but it seems to be pretty clean in the commercial

 

Perhaps the IS 250 in the commercial got the TSB service that doesn't exist .

 

If you can get your IS250 to accelerate at a steady 9.8 m/sec^2, I'd really like to know how.

 

Objects falling through air don't accellerate at 9.8 m/sec^2 for very long before reaching terminal velocity. I doubt a 2IS falling in the upright position (like in the commercial) would fall at more than 100 mph.