2014 gs350
Lexus Test Driver
Joined: Mar 2008
Posts: 9,994
Likes: 248
From: California
Received this by email yesterday. Tells me MY13 deals are about to go into high gear.
Lexus of Pleasanton | Golden Opportunity Purchase Event ENDING SOON!!!
We receive daily requests for a variety of pre-owned vehicles and need to increase our pre-owned inventory levels. We would like to make you an offer to buy your current vehicle . We are prepared to offer:
110% of Kelley Blue Book Fair Trade-In Value* AND
A New Apple iPad Mini if we are successful in purchasing your vehicle.
You are not obligated to purchase a vehicle during this event as our primary objective is to buy your trade. However, if you are in the market for a newer vehicle, this is the perfect time to purchase or lease a new or pre-owned Lexus.
Please contact your internet sales rep or call us at (866) 514-3680 to schedule a convenient appointment to take advantage of this offer. A visual inspection of your vehicle is required to offer you the highest price possible*.
MUST BRING THIS EMAIL TO REDEEM OFFER!
Hurry! This offer expires Tuesday, September 3, 2013.
Lexus of Pleasanton | Golden Opportunity Purchase Event ENDING SOON!!!
We receive daily requests for a variety of pre-owned vehicles and need to increase our pre-owned inventory levels. We would like to make you an offer to buy your current vehicle . We are prepared to offer:
110% of Kelley Blue Book Fair Trade-In Value* AND
A New Apple iPad Mini if we are successful in purchasing your vehicle.
You are not obligated to purchase a vehicle during this event as our primary objective is to buy your trade. However, if you are in the market for a newer vehicle, this is the perfect time to purchase or lease a new or pre-owned Lexus.
Please contact your internet sales rep or call us at (866) 514-3680 to schedule a convenient appointment to take advantage of this offer. A visual inspection of your vehicle is required to offer you the highest price possible*.
MUST BRING THIS EMAIL TO REDEEM OFFER!
Hurry! This offer expires Tuesday, September 3, 2013.
Also, always be aware 99.9% of the time they offer more for a trade, they are cutting into your deal on the new car. Nothing is ever extra or free, as all dealers follow the same protocol in the industry for margins and profits.
Everyone gets this from all dealers at some point in time. It's a pure marketing scam that started in the mid 90's. Don't waste your time thinking there's anything above and beyond the normal end of model year closeouts and factory incentives. Used car inventories run very consistant thanks to auctions (where most used cars come from). So there's rarely ever a shortage of anything unless a national natural disaster has occurred.
Also, always be aware 99.9% of the time they offer more for a trade, they are cutting into your deal on the new car. Nothing is ever extra or free, as all dealers follow the same protocol in the industry for margins and profits.
Also, always be aware 99.9% of the time they offer more for a trade, they are cutting into your deal on the new car. Nothing is ever extra or free, as all dealers follow the same protocol in the industry for margins and profits.
I've gotten the above from Honda, Acura, BMW, and Infiniti dealers. Interestingly never got one from GM.
One time I even got something similar from a local real estate agent. Saying there is a shortage of homes and whether I'm interested in selling. Another actually said a couple is interested in my house would I consider selling.
Lexus Fanatic
Joined: May 2012
Posts: 68,655
Likes: 4,048
From: Maryland
Certainly not everybody has the integrity we have, but its very possible there really was a buyer looking for a house like yours. Sending a letter like that as a real estate agent when that isn't actually true is actually illegal. People do call and test those things so sending out a fraudulent letter is a big risk.
Driver
Joined: Dec 2012
Posts: 107
Likes: 1
From: CA
CL Community Team
Joined: Oct 2011
Posts: 3,423
Likes: 201
From: US
I think so too.
Last edited by 1111GS; Sep 9, 2013 at 01:50 PM.