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It could be you are just a tad low on coolant. I had the same sound and when I filled it up it caused the hissing to get a lot quieter but it's still there.
there are many servos and motors that activate when your first crank your car, it probably is the fresh air button is on and the valve opens to draw in air, even though the fan is not turned on, it still stays open. You can hear a low sound like an electric motor if you listen closely
It could be the starter motor, but I don't think so. I'm thinking it's the electric pump for your power brakes/ABS. I think it's normal sound. Check your brake fluid level for the heck of it. If you're still concerned, check with your dealer.
Also, you might post this in maintenance and ask DevilDogIS300.
That's the exact same problem i'm having now. I thought it sounded like windnoise but now it sounds more like a hissing sound. Yes coming from the center dash, like behind the instrument cluster.
So check coolant?
The sound is there but usually I have my music up louder so I can't hear it. Today I was driving musicless and can totally hear it.
Just checked Coolant Level and Brake Fluid Level - both are just a hair under FULL, so its not that.
My money is on the electric pump for my power brakes like QB stated. I'll add that to teh list of quick questions I ask at my 50k service in couple weeks.
That noise is the electric pump for the VSC, right below the brake fluid reservoir. The system needs to be pressurized because it applies brake pressure to any wheel or combination of wheels without you touching the brake.
Watch the brake fluid reservoir when you turn the ingition to "on". The system swallows a lot of fluid, then stops when the set pressure is reached. As pressure drops, the system keeps turning momentarily on every once in a while. You can faintly feel it (and hear it) as well if you're pressing the brake (like on a stoplight).