Anybody get a piece of direct mail with an alpha/numeric code on it?

www.lexusoffer.com

*NO PURCHASE NECESSARY. Must test-drive any new Lexus by 3/31/08. Must be a U.S. resident at least 21 years of age and present a valid driver’s license. Limit 1 $100 value American Express Encompass branded card per household for a test-drive of a new Lexus. While supplies last. Void where prohibited by law. Offer is non-negotiable, non-transferable and not redeemable for cash. American Express does not sponsor, endorse, approve or have any responsibility for this promotion.

 

Wonder who's gotten it, sure ain't me!

 

dang..time for me to go test drive a new lexus! haha

 

I owned a couple of Lexus and didn't get one..wth??

 

no chit i bought one on 12/31/07...where my c-note at

 

so... you got one?

 

this is direct mail piece covering the EASTERN AREA only. if you didnt get an invite dont bother going to ask for a code, you wont get one.

 

dang..no love for the WEST then..or i guess Lexus thinks that they already sell too many cars here that it is not necessary to pull a typical domestic car marketing scheme..i just got a $75 from FORD for not even test driving simply by calling the dealership and asking for a dealer code..hehe

 

dude, seriously, if you already have had couple of lexus, they don't need to hard sell the car to you anymore right? these are for "new" buyers who are still debating about lexus

 

hmm...so i guess from your perspective, lexus doesn't really care about bringing existing customer into the showroom to test drive their new products since once they are sold, they are sold forever? i would tend to agree with this being a regional marketing scheme since demand in the east is probably lower for a variety of reasons..

 

i got an Invite.

 

i guess time for a test drive LOL

 

it's not they don't care, but probably they don't care in this way. i always receive encore program specials in the mail from lexus finance. i get invited to lexus driving event coz' i am existing owners, etc...

 

Only good in these states:

the required test-drive of a new Lexus at a participating Lexus dealer in Connecticut, Washington, D.C., Delaware, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Vermont or West Virginia between 2/08/08 and 3/31/08

 

Connecticut, Washington, D.C., Delaware, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Vermont or West Virginia. What about SO CAL DAMMIT!!