Sales Demand in Europe
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Lead Lap
Joined: Dec 2005
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From: NC
Sales Demand in Europe
While a niche-market vehicle in North America, designed more to help rebrand the stale luxury marque than to create revenue, the CT200h is the car Lexus is counting on in Europe.
At the vehicle’s launch at the Paris auto show, execs commented that they were expecting this 1 model to double the brand’s sales in Europe. While a seemingly astronomical feat, 1 must remember that most Lexus vehicles are large and expensive, meaning they either aren’t great for European roads, or they’re expensive enough that the target demographic isn’t likely to budge from their German buying habits. The CT, however, is ideally packaged and priced to appeal to a younger European buyer.
Better yet, thanks to its low emissions, buyers will be able to skip-out on most of the taxes levied on the car’s competitors.
Sales of the car haven’t hit full swing, but if the orders being placed by local importers are any indication, then the CT might just be the hit Lexus was hoping for. According to Dutch newspaper De Telegraaf, Lexus Netherlands has ordered 1,000 of the vehicles. While shy of the 1,500 Lexus hopes to move in the country this year, it’s a huge increase considering the total sale of all Lexus models in that country last year totaled just 700 units.
Driver
Joined: Mar 2011
Posts: 171
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From: CA
looks to be the case in the u.s. too in terms of demand. lexus stated that they would be hopeful to sell 1000 units a month nationwide, but it looks like they will eclipse that if they can keep supply up (which doesn't look like it for the time being).
Lexus Fanatic
Joined: Jan 2005
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in japan it was delayed because it was supposed to be launching within 30 days... it is unknown when will it be launched in USA and Europe... I think their biggest problem is rolling blackouts.
Lexus Fanatic
Joined: Jan 2005
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To be built at our award-winning
Lexus ‘Eco Factory’ at Kyushu in Japan, which was carefully planned to reduce the environmental
impact of plant and processes, the CT 200h will excel with its finish and refinement. Production
will be performed by highly skilled teams, overseen by Lexus ‘Takumi’ Master Craftspeople.
On completion, every car will be checked for smoothness in our ‘Quiet Dome’ facility, before
undergoing a comprehensive final test drive.
Lexus ‘Eco Factory’ at Kyushu in Japan, which was carefully planned to reduce the environmental
impact of plant and processes, the CT 200h will excel with its finish and refinement. Production
will be performed by highly skilled teams, overseen by Lexus ‘Takumi’ Master Craftspeople.
On completion, every car will be checked for smoothness in our ‘Quiet Dome’ facility, before
undergoing a comprehensive final test drive.
Lexus Connoisseur
Joined: Mar 2001
Posts: 19,886
Likes: 604
From: USA
Toyota Motor Kyushu, Kokura plant in the Fukuoka Prefecture. The same place the RX 450h and HS 250h are manufactured.
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