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According to this article the Lexus badge will soon be replaced by the lettering. I’m old school that I don’t like the constant changes made to these. I’d rather have Lexus keep the logo and not chase after trends. I hate to see Lexus turn into Cadillac where the badge changes every 3 years. I know some people don't like the lettering either.
The Lexus badge isn't "changing". They just won't put it on the rear of the car, using "L E X U S" spelled out instead. Porsche did the same thing years ago.
The Lexus badge isn't "changing". They just won't put it on the rear of the car, using "L E X U S" spelled out instead. Porsche did the same thing years ago.
I don't recall a time where Porsche ever put their badge in the rear of their car. They have spelled out Porsche on the back at various times in their history though.
The Lexus badge isn't "changing". They just won't put it on the rear of the car, using "L E X U S" spelled out instead. Porsche did the same thing years ago.
Porsche has always had PORSCHE written out on the back of their cars. It was either in the taillight bar or as an emblem.
I don't think Volvo ever had their badge on the rear.
They also had V O L V O centered on the trunklid for over 20 years now.
Before that, I believe it was located on the left.
Last edited by MDlexus; Jan 4, 2022 at 10:08 AM.
Reason: addition of info
I don't recall a time where Porsche ever put their badge in the rear of their car. They have spelled out Porsche on the back at various times in their history though.
Hmm. I guess you are right. I thought they used to have their logo.
They must have seen something in the research to tell them to do this. Let's see how this works out.
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100%. The brand is getting dull in America once again. They need to do something a little different branding wise as they move into battery electric cars...
Last edited by Toys4RJill; Jan 4, 2022 at 10:44 AM.
100%. The brand is getting dull in America once again. They need to do something a little different branding wise as they move into battery electric cars...
Designing excellent and compelling products would be where I would start.
I don't think Volvo ever had their badge on the rear.
They also had V O L V O centered on the trunklid for over 20 years now.
Before that, I believe it was located on the left.
given how ugly many of their earlier cars were, i don't think it mattered.
given how ugly many of their earlier cars were, i don't think it mattered.
Call it ugly if you want (styling is subjective)....but you could actually SEE out of them....and that classic two-box design is pure space-efficiency.
As for the logos, most people who bought those older Volvos were probably of the type and personality that they didn't care much about logos or lettering. Ralph Nader's old friend Joan Claybrook, for example, who ran the NHTSA during the 70s "Malaise" years, drove Volvos like that for a long time....safety was her top priority.
given how ugly many of their earlier cars were, i don't think it mattered.
Originally Posted by mmarshall
Call it ugly if you want (styling is subjective)....but you could actually SEE out of them....and that classic two-box design is pure space-efficiency.
As for the logos, most people who bought those older Volvos were probably of the type and personality that they didn't care much about logos or lettering. Ralph Nader's old friend Joan Claybrook, for example, who ran the NHTSA during the 70s "Malaise" years, drove Volvos like that for a long
time....safety was her top priority.
LOL. It’s pretty ugly. But really functional. I bet those Volvos were superior to the stuff today.
there is one Volvo that is two doors with a weird rear window hatch I really like. No idea the name of it
