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Discount, to me, always had better rebates, free shipping, and no sales tax (until recently)
These are the same reasons I always bought from Discount Tire Direct. I usually got tires in a day or two and didn’t pay sale tax until a few years ago. The physical Discount Tire is by my house as well and I have them do the mounting.
It used to cost $8 to mount and balance a tire there that I purchased from Discount Tire Direct online. When they didn’t charge sales tax, they couldn’t be beat.