This Is How Lexus Is Going After Younger Consumers
most people don’t know or don’t care how old the engine is. car marketing have moved away from talking about drive trains 10 years ago. The focus is all on the emotions, brand and interior gizmos.
Your typical buyer who buys a new Lexus wouldn’t pop the engine hood in their lifetime of ownership. Some won’t even bother with windscreen washer fluid until the next service.
Your typical buyer who buys a new Lexus wouldn’t pop the engine hood in their lifetime of ownership. Some won’t even bother with windscreen washer fluid until the next service.
back when Mercedes' old CEO Dieter Zetsche was still in the hot seat, he mentioned that drivetrains had long since been a non-issue with consumers. They just wanted the car to accelerate a certain way with varying sound expectations depending on the model. Their main focus was the interior experience.
The issue is the old engines don't provide the benefits they are looking for. Fuel economy doesnt compare to vehicles with more modern powertrains, throttle and power response lags behind cars with forced induction, etc
I think new engine tech + what buyers desire depends on the brand.
They are promoting it as a performance sedan, which is aimed at specific type of buyers. Trust me, those buyers they are aiming for, will not be interested. Lexus is also lying in their advertising, by saying that this is the most powerful IS yet, we all know it is not true. We had the IS-F.
I do agree though, the people who buy RX’s and ES’s would not care what’s under the hood, you can sell them a car with pedals, and they’ll pedal their way to and from work with a smile on their face.
I do agree though, the people who buy RX’s and ES’s would not care what’s under the hood, you can sell them a car with pedals, and they’ll pedal their way to and from work with a smile on their face.
Lexus was very smart with the new IS500, keep a high profit engine design from a decade earlier…as they cancel out the GS-F.
Last edited by Toys4RJill; Nov 1, 2021 at 02:05 PM.
Are we talking about power or acceleration times here? Acceleration times can be affected in many ways from transmission gearing to tires to the weather. Lexus never claimed this is the fastest accelerating IS yet.
Some people, in certain segments, yearns for and wants an old school engine feel or just a more mechanical feeling vehicle like the GX, 4Runner and Tacoma. How 12yr old vehicles still set sales records says something. Similarly, despite the old V8, the excitement around the IS500 is real.
Buyers want whatever awesome stuff we'd have if things didn't take a turn to ****. Power delivery was fine before FI went mainstream. All these years later, 2.0ts still irritate me and I would never be able to get used to it, at least Lexus' version. You understand about V8s, you bought one.
(This post isn't meant to be political, but CAFE is what it is.)
That just isn't true. If you look at any study that looks into what consumers look for in a vehicle fuel economy is always at or near the top of the list. We are enthusiasts, the vast majority of buyers are not enthusiasts.
I believe they say your Mercedes is seamless with the start/stop, that's about the only car I've heard that about.
The only way I could tolerate that is if I could tell absolutely literally no difference, that anything was happening at all.
If CAFE didn't exist I still think cars would be cleaner than ever, but we'd still have plenty of big NA engines and V8s left.














